They are more and more the young farmers who focus on wine: over 5.500 young people who own a vineyard spread throughout Italy are committed to producing high quality wines. This is what emerges from a Coldiretti analysis on the occasion of the wine tasting organized by young entrepreneurs at the Coldiretti home at Vinitaly, the international wine and spirits exhibition back in attendance after two years marked by the restrictions for the Covid-19.
A breath of fresh air for the Italian wine market, with a greater focus on environmental sustainability, marketing policies, also through the use of social networks, and the relationship with consumers. This is demonstrated by the fact that almost one winery under 35 out of three (31%) exports its products abroad against 20% of the general average of Italian wineries, according to the report of the Centro Studi Divulga.
"Young companies demonstrate great vivacity and entrepreneurial dynamism - explained the national delegate of Coldiretti Giovani Impresa, Verónica Barbati -. These numbers give hope in a complex time like ours, and suggest that we continue to invest in the attractiveness of the sector through generational turnover so that the great challenges related to climate change and sustainability in general can be won and in a short time thanks to the energy young people of our country".
Young farmers are better able to cope with the crisis triggered by the war
Young people in the vineyard also seem to react better to the crisis triggered by the Ukrainian conflict, with 53% declaring that they have a satisfactory economic situation against 43% of the national total. In any case, just over half of the young wine producers (52%) declare that they have registered a sales drop. However, according to the report by the Centro Studi Divulga, winemakers under 35 remain more confident than entrepreneurs over the age of 26. If 32% fear an escalation of the war, against 21% of the "large" who think the same way, there is also 9% who are convinced that it can improve, compared to just XNUMX% of over-sized wineries.
However, it must be considered that young people's farms have a surface area that is more than 54% higher than the average, a turnover 75% higher than the average and 50% more employees per farm. A presence that has in fact revolutionized work in the countryside where 70% of young companies operate in multifunctional activities ranging from the transformation and corporate sale of wine to wine tourism and wine therapy. “An opportunity made possible by the agricultural orientation law (Law 228/2001) which has revolutionized work in the countryside by widening the boundaries of agricultural entrepreneurship and opening up new employment opportunities”, explains Coldiretti.
