The partnership in support of the "Best of Italy" continues. There is also UniCredit in Milan in the new large space of Eataly Smeraldo. UniCredit is, in fact, a partner in this major project for the dissemination and marketing of Italian food and wine culture and art which has seen the opening of 7 stores in Italy and around the world over the last 24 years.
In the new, large Eataly Smeraldo structure in Piazza 25 Aprile, visitors will find a lively corner built entirely with made in Italy materials, where Milanese, Italian and foreign tourists can withdraw money very simply from a special multilingual ATM and can watch video contributions on the projects of the Group and on the news of the bank's products and services. "We have accompanied Eataly since 2010 - said Vittorio Ogliengo, Head of Corporate and Investment Banking Italy of UniCredit - when it decided to bring Italian excellence to New York and we supported it, as a banking partner of reference, in that important step of internationalization process. We have been at their side in the opening of the second store in the USA, in Chicago, then the one in Istanbul and today the collaboration is renewed in Milan.
For UniCredit this is an important partnership, in line with our commitment to support innovation, the local area and Italian business”. "For us, international development is a primary objective - declared Oscar Farinetti, founder of Eataly - we export Italy to the world, its image, its quality and its products: this is why we wanted Unicredit, a bank that has made openness to the world is one of its strengths and which has the ability, experience and network necessary to accompany us on our growth path.” As in the first point of sale, born in Turin in 2007, and as in the other stores of the Eataly family, in the new Eataly Smeraldo in Milan you study, buy and learn to know, taste and cook Italian food in its most authentic expressions , divided into thematic areas. The structure is located where the Teatro Smeraldo once stood, a historic temple of Italian and international music. To maintain the historical memory of this place, Eataly Smeraldo will host a real stage that will offer completely free programming for customers.
