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Unicredit at the Venice International Film Festival with the "One4Cinema" project

Unicredit relaunches its commitment to support companies in the Italian film and audiovisual sector

Unicredit at the Venice International Film Festival with the "One4Cinema" project

Unicredit go back to 80th Venice International Film Festival, relaunching its commitment to support the companies of the film industry ed Italian audiovisual. A sector that is experiencing a record season and where co-productions have achieved, according to the study by Anica at MIA (2022), a growth in turnover of 124% in the four-year period 2017/2020 compared to the period 2013/2016.

The internationalization of Italian cinema and audiovisuals

The meeting "The internationalization of Italian cinema and audiovisuals" is part of this framework, organized by UniCredit at the Italian Pavilion at the Excelsior hotel on the Venice Lido, which aimed to pool the contribution of all players in the sector, to help the Italian industrial chain consolidate its performance and grow in an increasingly competitive world panorama.

"Unicredit wants to be a strategic partner for companies in the film and audiovisual sector and offer concrete support for the growth and internationalization of companies in the supply chain", declared Roberto Fiorini, adding "we believe in the great potential of this industry and we want to be promoters of synergies between finance, businesses and territories through constant dialogue with the realities that represent the different souls of the creative sector, to promote the competitiveness of one of the industries that most promotes the image of Made in Italy in the world”.

“To consolidate and implement the important growth of the audiovisual sector in recent years, demonstrated precisely at the Venice Film Festival by the massive presence of Italian productions, it is essential to now concentrate on the issue of internationalisation. I am convinced that the goal can only be achieved through a common systemic effort that sees companies in the sector, the banking world and institutions such as SAC work together", he added Giampaolo Letta of Unicredit.

Francesco Rutelli, President Anica “international competition is the inevitable horizon for the growth of our industries. We focus on the ability to forge alliances that guarantee maximum circulation of the works throughout their life cycle, keeping a close eye on the quality and sustainability of the projects and on the demand expressed by other markets".

“The film industry is a driving force for the growth and enhancement of Made in Italy, with great professionals who represent the creativity, quality and reliability of our country in the world, and is mainly made up of SMEs, which are the backbone of the Italian economic system”, he underlined Alessia Iannoni Sebastianini of Sace.

For Francesca Cima, Founder of Indigo Film, producer with long experience in Competition at the Festival with Il Comandante, "the recipe for winning on international markets is and remains the quality, creative and productive, which has always distinguished our supply chain".

During the meeting, the new initiative of Unicredit for the sector: a survey on the needs and difficulties of producers and distributors, the results of which will be presented during the next edition of the MIA scheduled in Rome in October.

The One4Cinema program of Unicredit

Unicredit's solutions for Cinema include support for investments of companies in the sector, through funding dedicated and credit lines specifications. The One4Cinema program is a plan designed to support all segments of the audiovisual supply chain (from production to technical industries, from distribution to cinemas) which provides, in addition to investment support with a dedicated offer, a Expertise Center dedicated to the audiovisual sector with headquarters in Rome and a range of specialized and innovative financial solutions and advisory services. With the Audiovisual Desk, Unicredit has to date accompanied its customers in the sector with 290 million loans (bonds, minibonds, basket bonds), of which 90 million in the first 7 months of 2023, with a doubling of volumes compared to the same period of the 2022, also thanks to the launch of the One4Cinema programme.

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