When will the next meeting of the Formula 1 a Melbourne on cars Ferrari you will notice the difference: everywhere the Unicredit logo, approaching the red from the Cavallino stable to the red of Piazza Gae Aulenti based on the multi-year partnership that began this year. To officially communicate the start of the agreement, already hypothesized by last September in view of the expiry of the contract with Santander, the CEOs of the two giants were in Milan this morning: Andrea Orcel and Benedetto Vigna.
“I was looking for a brand that would unify our group and I found in Ferrari a DNA not dissimilar to ours, centered on people, on the desire to win, to do the best, to move forward” said Orcel who, to seal the agreement, handed over a Unicredit share to his colleague. Vigna echoed him, underlining the common strength of passion.
This collaboration brings together two prestigious Italian companies in an alliance based on innovation and the creation of new services and experiences for UniCredit customers and Scuderia Ferrari HP fans, under the motto “Bound by Passion. United in Excellence,” says a joint press release.
See you in Milan at the beginning of March
To celebrate the partnership, Unicredit and Scuderia Ferrari HP are organizing a joint event which will be held next March a Milan, “which will provide a perfect and exciting launch platform for the partnership, which will benefit the city and the community of motoring enthusiasts”.
The partnership kicks off in conjunction with the arrival of the seven-time world champion in Scuderia Ferrari HP Lewis Hamilton who will team up with Charles Leclerc, one of the most prestigious talents in Formula 1, who grew up within the Scuderia Ferrari Driver Academy. “Together, this pair of drivers promises to deliver breathtaking performances on the track and, with the support of UniCredit, unique opportunities will be created to connect the Formula 1 team to the global audience, such as exclusive events and initiatives that highlight the synergy between these two iconic Italian brands,” said the CEOs. “We are preparing the final things, Lewis will start and he will come to us next week. We are ready for almost everything, not for anything else but we will get it ready. Changes are always good,” Vigna emphasized.
Orcel: We want to bring the best of Italy abroad
From a financial point of view, the partnership was judged by both to be an “excellent business” that could also further accentuate the Italian nature of the banking institution, so criticized by some parts of the government at a time when Orcel is trying to expand its borders by focusing on Commerzbank.
“I am Italian and I am proud of it. Unicredit has 13 banks in 13 countries and we want to bring the best of Italy abroad. Answering a question about the comparison with the other Italian banking giant, Intesa Sanpaolo, Orcel said: ”We are similar but different. Our business is more international: to accompany our clients abroad, a representative office is not enough, you need to be there” and added: “We want to challenge them every day and show that we can beat them”.
“UniCredit is extremely proud to present this extraordinary initiative that ties us to an Italian brand that has great respect for its history, and at the same time looks to the future with a global vision,” added Orcel. “Our multi-year partnership with Ferrari marks a new phase of collaboration, building a bridge between the world of finance and the world of racing, based on a shared commitment: to do the best for people, in the right way. Working together, we will deliver financial solutions of excellence that will allow our customers and the communities associated with us to progress and we will ensure that we bring Ferrari fans even closer to the heart of the action.”
“We are thrilled to embark on this important partnership with UniCredit, a bank that embodies the same spirit of innovation and excellence that defines our brand. Together, we will celebrate our history and continue to push the boundaries of what is possible in the world of racing as well as finance,” said Vigna. “This collaboration represents a further commitment to our customers, fans and local communities, ensuring they are at the heart of every initiative. United, we look to a future full of passion and performance.”