The thirteenth edition of the solidarity and awareness-raising campaign "1 vote, 200 thousand concrete aids - The cause you believe in, our help to support it", the initiative of UniCredit dedicated to organizations of third sector. 200 euros of the Carta Etica fund are available for solidarity initiatives in the area. The fund is fed with a percentage of each expense made with an “Etica” credit card, available in the UniCreditCard Flexia Classic E, Visa Infinite and UniCredit Business Aziendale versions, at no additional cost for the holder.
Around 1.500 non-profit organizations are taking part in the initiative again this year, each of which is present on the ilMioDono website, the virtual square created by the Milanese institute to facilitate meetings between non-profit organizations and all those who want to support this sector by contributing with a donation.
Customers and non-UniCredit customers will be able to log in from 15 December 2021 until 31 January 2022, on the ilMioDono website, also from tablets and smartphones, select the preferred organization and vote for it through an e-mail or Twitter account and thus participate in the solidarity competition. Each vote is worth 1 point, but adding a donation of at least 10 euros to the vote, with one of the methods provided, PagOnline or MyBank, the preference granted will be worth 6 points.
With this year's amount, added to the amounts of the previous editions and to the contributions spontaneously disbursed also by those who supported the initiative with their votes and donations (over 185 euros were collected in the last edition alone) for a total of almost 3,5 million euros since 2010. The numbers of the initiative are constantly growing with 231 organizations awarded in 2021 compared to 162 in 2020 and a 48% more donations in 2020 than the previous year.
