The European Commission prepares a crackdown on Google and search engines that use third-party editorial content without paying any fees and dominating the advertising market.
Brussels is preparing a copyright reform for September that will allow publishers and all content producers (first and foremost authors) to claim payment of their rights for online news that uses search engines such as Google but also Facebook and Yahoo.
In practice, the European Commission intends to replicate the protection of copyright for online information as is already the case for music and cinema.
If the EU's offensive is successful, avoiding the anti-Google own goals that too dirigiste measures have produced in the recent past in Germany and Spain, the goal of a rebalancing in the distribution of advertising and profits between publishers and The internet will be at your fingertips.
