Is Twitter facing bankruptcy? Elon Musk does not rule it out. “Without significant subscription revenue, Twitter is very likely unable to survive the impending economic downturn,” the multi-billionaire said in an email to employees. “We need about half of our revenue to be subscriptions.” The warning came amid a tumultuous start to the reign of Musk to the social media company – a two-week period in which he fired half of Twitter's staff, fired most of the executives – thus becoming sole director – and ordered remaining employees to stop working from home and go back to the office.
The earthquake at Twitter continues and the title on the stock market
The fate of the platform is increasingly hanging by a thread. Already the tormented acquisition, then the push and pull on product launches and content moderation policies that led many brands, including General Mills, to suspend advertising purchases su Twitter – a development the billionaire has been trying to fix in the live stream for advertisers. All amid an exodus of senior privacy and security executives: the chief information security officer Leah Kissner, the chief privacy officer Damien Kieran and chief compliance officer Marianne Fogarty. And finally also the duo who led the live stream, Yoel Roth e Robin Wheelerwould have left the company. Although, as The Guardian reports, it would appear that Musk managed to convince La Wheeler to stay.
And the title? Twitter had left the MY BAG di New York, after the Nyse had suspended the title due to the agreement for the purchase of the social platform by Elon Musk.
Is Twitter really risking bankruptcy? How much is Twitter's debt?
How much is the Twitter debt? $18,5 billion. Musk has taken on about 13 billion in loans from banks to finance its 44 billion dollar deal and which are in the hands of 7 US banks, for the time being, without investors.
Just last week Musk said Twitter it could become the most valuable company in the world. Today it is risks bankruptcy.
Twitter Blue: Is Twitter and the Paid Blue Tick a Good Idea?
The subscription product TwitterBlue, which launched on Wednesday and which allows users to purchase a verified blue tick for $8, has already resulted in several accounts being verified despite impersonating brands o celebrities. But the plan of Muskaccording to many, it probably won't help reduce the company's debts. Indeed, some civil rights groups fear that the lack of clarity around content moderation policies and the ability to buy a blue checkmark without restrictions could lead to — if they haven't already — a plague of hate speech. and the spread of disinformation. And this has caused many brands to suspend theirs advertising on the platforma.
