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Twitter: revenues below expectations, but users are on the rise. Reassurances to advertisers after the purchase of Musk

To beat expectations are the profits and the number of active users who can be monetized. The company withdraws targets and objectives and reassures advertisers: "Twitter will remain a safe place"

Twitter: revenues below expectations, but users are on the rise. Reassurances to advertisers after the purchase of Musk

Markets' attention is once again focused on Twitter. But this time they have nothing to do with it Elon Musknor its $44 billion buyout. The company that manages one of the most used social networks in the world has published a quarterly in chiaroscuro, withdrawing targets and objectives. “Given the impending acquisition of Musk, we will not be providing any forward-looking guidance,” the company explained.

In the first three months of 2022, Twitter recorded a earning per share equal to 51 cents against a net profit of 513 million. In the first quarter of 2021, it had reported net income of 68 million and earnings per share of 8 cents. 

Double-digit increase for i revenues, up 16% compared to a year earlier to 1,20 billion euros. The data has though disappointed investors' expectations, who were expecting revenue of 1,23 billion. Notably, advertising details came in at $1,11 billion, up 23%.

On the other hand, the data relating to the number of monetizable daily active users (mDAUs), equal to 229 million, up by 15,9% compared to a year before, against expectations for 226,9 million. 

Moving forward with the data, costs and expenses increased 35% to $1,33 billion, with an operating loss of $128 million and a operating margin equal to -11%, against an operating profit of 52 million and an operating margin of 5% recorded in the same quarter of 2021.

The social has finally tried to reassure advertisers: the platform will remain a safe place for their brands after the takeover by Elon Musk. The race to calm fears, reports the Financial Times, follows the warning of the groups that organized the Facebook advertising boycott, according to which with Musk's "fixation" on freedom of speech the risk is that of a increase in abuse on Twitter. The company has written to ad agencies explaining it remains committed to ensuring their ads don't end up with or near offensive content.

On the Nasdaq, after a positive opening, the Twitter headline it reversed course and dropped 0,44% to $48,44 per share. In yesterday's session, Twitter shares had lost 2,09%, but since the beginning of the year the rise is more than 11%.

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