Twitter conquering emerging markets. The social network founded by Jack Dorsey has announced the acquisition of Zipdial, an Indian company specializing in marketing via mobile devices. The operation is worth between 30 and 40 million dollars, although the exact figure has not been revealed.
ZipDial, which is based in Bangalore, in the heart of the Indian IT hub, is a company that operates above all in areas with low connectivity, distributing telephone numbers for marketing calls, to deliver commercial offers via SMS to users and potential buyers .
The Californian microblogging company expressed all its satisfaction through the company blog: the acquisition of ZipDial, which shifts Twitter's core more and more towards marketing, "will make Twitter even more accessible to people all over the world and will increase the investment in India is significant, one of the countries seen in rapid growth”.
