The race of Facebook it never stops and exceeds analysts' expectations for the seventh consecutive quarter. In the'last quarter of the 2014 profits and turnover marked a marked increase which surprised even the most optimistic. In the'last quarter last year profits increased by 34% compared to the same period in 2013 to 701 million dollars. Exceptional data also on the growth of Facebook's turnover which increased by 49% to 3,85 billion dollars.
But what is the impetuous growth of Mark Zuckerberg's social network due to? The growth is mainly due to advertising revenue from mobile devices. The company saw advertising revenue rise 53% to $3,59 billion, 69% from mobile gadgets compared to 66% in the immediately preceding three months.
These extremely positive data are mitigated, however, by the numbers relating to expense and to investments that are increased by 87% to $2,72 billion, reducing operating margins to 29% from 44%. Rising cost data appears to have overshadowed the extremely positive revenue and profit data as Facebook stock fell 3% in post-market trading.
Positive news from around the world too Nokia Reporting better-than-expected quarterly earnings in network technologies driven by expansion of 4G services in North America. The division's operating profit rose to 470 million euros in the fourth quarter, from 397 in the previous quarter. For this year, the company announced the payment of a dividend of 14 cents per share, against analysts' expectations of 16 cents.
The one who goes wrong is instead the South Korean Samsung. The Asian company, which is the world's largest smartphone maker, said it made net profits of 23,4 billion won ($21,4 billion) in 2014, down 23,2% from the previous year. 2013. In fact, Samsung is about to hand over the leadership in this sector to Apple. The Korean hi-tech company announced that in the last quarter of 2014 it sold 95 million mobile phones, of which a volume between 71 and 76 million smartphones. Apple, however, in the last quarter of last year reported sales of 74,5 million iPhones.
