In Italy, in 2050, people over 65 will represent 35% of society, with a corresponding increase in the number of people who take care of this segment of the population (caregivers). This means that the so-called "demographic transition" will lead to a great change that will affect the whole world. To face the social and economic transformations of the country, Intesa Sanpaolo it says it is ready to offer support for "immediate and future needs". Photographs of demographic evolution were taken by research carried out by Alexander Rosina, professor of Demography and social statistics at the Faculty of Economics of the Catholic University of Milan, and presented during the event "Caregiver, demographic changes and new protection needs in a changing society", organized by Intesa Sanpaolo and held today, Monday 18 March, at the events space of the Gioia 22 skyscraper.
“We built our social welfare system in the 50s when we were in a growth phase and with many young people. Now that welfare model can no longer work,” says the university professor. “We must prepare – he adds – for 2050 with a high population of sixty-five year olds. And we must make sure that that population lives well."
The Master's students in journalism Walter Tobagi, Costanza Oliva and Matteo Negri, for their part, analyzed the figure of caregivers. It is a “topic that concerns everyone. It is a hard-working, silent and responsible army,” they say.
The Intesa Sanpaolo group has been "active on the topic of longevity for several years, to offer concrete actions that respond to the continuous social and economic transformations of the country", he states Nicholas Fioravanti, CEO of Intesa Sanpaolo Vita and head of the Insurance division of Intesa Sanpaolo. During the event, moderated by Claudio Lindner, deputy director of the Walter Tobagi master's degree in journalism, it emerged that the bancassurance model favors an overall approach to addressing these issues. Italy is the "least insured" country in Europe. We have completely new covers and we try to explain to customers why these products are useful for them and their caregivers,” he explains Alessandro Scarfo, CEO and general manager of Intesa Sanpaolo Assicura. The manager presented the group's new approach in offering customers not only banking and insurance products, but also services, such as Spazioxnoi in Milan, a physical place dedicated to seniors and their well-being.
A bank like Intesa Sanpaolo must “intercept customers' needs and needs in time. We were all young before we became seniors. So it would be partial to dedicate ourselves to just one of these figures,” he highlights Tiziana Lamberti, head of sales & marketing wealth management & protection Intesa Sanpaolo.
