Toyota will launch soon eight new small car models in developing countries. The average price will be around 10.000 euros. The Japanese company announced it today, explaining that the goal is to exceed one million sales annually by 2015 in the 100 countries with strong economic growth. Above all, of course, China, India and Brazil.
Sales of the Ethios, Toyota's first subcompact model aimed at emerging markets, have reached 100.000 units since its debut in India in December 2010.
"We see Asia as a particularly important region and will work to position it as our second manufacturing base," said the executive vice president. Yukitoshi Funo -. In emerging markets, there are four or five manufacturers competing for sales leadership. Especially in Southeast Asia, Volkswagen and others are trying to question our leadership, and we cannot rest on our laurels."
Toyota then specified that the new models will be manufactured in plants active in Thailand, Indonesia, India and Brazil.
