Sergio Marchionne is the best manager of the month for Reputation Managers, an Italian institute that analyzes and measures the online reputation of brands and prominent public figures. The FCA number one thus confirms the first position in the September ranking.
Financial analysts have in fact defined the rebirth of "a miracle". fca, mainly attributable to the work of Marchionne, who in seven years was able to revive the group.
In second position, two points behind, Urban Cairo. The growing positive financial results for the group are fundamental for his "digital identity". Rcs and sporting activity Torino. Looking at the partial rankings of 2017, the Cairo Communication entrepreneur had occupied the first position in all months, except March. For two months now, however, he has been undermined by Marchionne.
On the lowest step of the podium in the ranking of the most virtuous managers is Francesco Starace, Ad of Enel, who precedes his "colleague" Claudio Descalzi di Eni.
The only woman in the top 20 is Catia Bastioli, President of Terna, which is in XNUMXth position in the October chart.
"Top Manager Reputation" aims to "monitor the digital identity of the 100 most important Italian top managers" said Andrea Barchiesi, CEO of Reputation Manager.
The study divided the 100 managers in the ranking into eight reference sectors: energy, food and beverage, finance, media and telecommunications, fashion, infrastructure, industry and transport.
Sergio Marchionne he is also on the podium of the cluster Industry, Followed by Provera ankle boots and John Elkann. In Food and Beverage the golden palm is assigned to Bob kunze-Concewitz, CEO of Campari. In second and third position Claudio Colzani, CEO of Barilla, and Lapo Civiletti, CEO of Ferrero.
How is the ranking produced? Each profile is subject to an analysis of the various parameters which represent fundamental variables in building the reputation of a public figure on the web, such as the perceived image, digital presence, degree of evolution, volumes and reputational impact. Each feature is assigned a score based on the volume and quality of content detected.
