The fintech app Tinaba has chosen the Activa Group's Chorally platform to manage Customer Engagement on all official social channels, such as WhatsApp, Telegram and the chats on the site and the App. With the aim of increasing the involvement of its community by offering a smarter, more personalized and frictionless customer experience on each channel. This has made it possible to value human relationships and improve productivity in the digital world.
With the Coronavirus health crisis, companies around the world have learned a great lesson: customers no longer accept one customer experience that does not live up to their expectations. Therefore, they must be able to interact with brands through their favorite social channels and expect personalized, fast, one-to-one conversations.
Thanks to the new partnership between Chorally and Tinaba - which operates in partnership with the banking and financial services of Banca Profilo - a 360° involvement is offered, with greater knowledge and understanding of customer needs and at the same time providing a service and more efficient and immediate support.
All this with a unified vision of all customer interactions that come from the site and App chats and naturally from their official social channels: Facebook, Twitter, Instagram and messaging apps; with a Smooth customer experience and cross channel on WhatsApp with personalized messages and links to the app and "recall" function for questions arriving after hours to be called back at the desired time. Finally, with Tinaba Coach on Telegram to involve your community with insights, advice and promotions that are always available.
“Tinaba represents one of the most surprising realities in the Italian fintech sector – he commented Fabio Castronuovo, founder of Chorally –. Its solutions are what people today expect to use in terms of digitization and innovation. With our platform, we are sure that Tinaba will increasingly succeed in valuing authentic connections within a continuous dialogue and promoting a personalized experience”.
“We are very happy with the work done with Tinaba which has allowed us to implement that Customer Centric approach which inspires the work of our entire Group – declared Marco Borgherese, Vice President of the Activa Group – Through our various companies we manage to integrate cutting-edge technologies, high-level solutions and domain expertise to redesign the customer experience every day".
