Forecasts for the coming years are more than positive for the Brazilian branch of TIM. On the other hand, the numbers of the last few months are more than encouraging and bode well for the future.
Indeed, in the third quarter of this year, The company's phone sales grew 50 percent over the same quarter in 2010. And a similar result is expected for the fourth quarter which, according to Lorenzo Lindner, sales director of the company, "should continue for at least the next three years".
The driving force behind the turnover was smartphones, whose sales quadrupled in the space of a year. “Today, 70% of sales come from smartphones” explains Lindner, according to whom, in a year's time, this percentage could even reach 100%. In this way, the data exchange potential between Tim customers will also increase: "We want all our customers to use the internet - he adds - Our goal is not to expand the market share, but to grow in profitability, in billing".
One of the company's goals is to reach 60 million customers in the coming years. Today Tim users are around 50 million and the Italian company represents the second operator in the country with 25,1% of the market, just behind Vivo (25,4%).
Tim Fiber, a company of the group born recently from the acquisition of Intelig and Atimus, companies specialized in optical fiber communications, has already prepared a investment plan of around 4 billion euro by 2013.
The strategy includes the expansion of broadband throughout the country and the achievement of 10 Wi-Fi hotspots by 2012 throughout the country. Tim Brasil is also negotiating with Sky to offer a broadband internet and pay-per-view TV package in the first six months of 2012.
A market into which competitors have already plunged headlong, but which Tim Brasil is approaching with caution. According to Rogério Takayanagi, president of Tim Fiber, entering a market of which you have no knowledge, you risk offering an insufficient product. The partnership with Sky, the only TV in Brazil not to also offer a broadband service, would therefore be a natural commercial synergy.
