TheSocialPost, a free and independent national online newspaper, joins the network of Newsonline, the Business Unit within Italiaonline, conceived as the exclusive concessionaire for the sale of advertising space for a significant pool of native digital sites in the news&information category.
The Social Post is a generalist publication launched in 2015, published by Thirdfloor SRL and directed by Marta Pettolino. Its payoff is "the courage to be free": politics, news and entertainment accompany exclusive investigations and insights. With a watchful and attentive eye to civil rights, ecology and social issues. From Italy and the world. In real time. His Facebook community nearly 4 million followers. The great objectivity and strong aptitude for the social ecosystem are the strengths through which he has managed to involve and retain his vast audience.
In addition to TheSocialPost.it, the following publishers and their respective titles are part of Newsonline:
- Askanews (director Paolo Mazzanti) .
- SEM srl, with the sites Blitzquotidiano.it (director Alberto Francavilla) and Ladyblitz.it (director Claudia Montanari)
- AL Iniziative Editoriali srl with Firstonline.info (director Franco Locatelli)
- Globalist Italia, with the sites Globalist.it and Giornaledellospettacolo.it (director Gianni Cipriani)
- ilSussidiario.net srl, with ilSussidiario.net (director Luca Raimondi)
- Linkiesta, with Linkiesta.it (director Christian Rocca), Europea and Gastronomika
- Entire Digital, with Notizie.it and the DonneMagazine.it channel (director Fabrizio Capecelatro)
- Genesis editorial, with Primaonline.it (director Alessandra Ravetta)
The entry of The Social Post further expands and enriches the Newsonline project, created to give value to the work of quality online publishers, establishing a direct dialogue with each of them, with the aim of creating the most important digital advertising news hub in the country.
The initiative consists in systematizing the wealth of skills, resources and technologies of iOL Advertising, the first digital agency in Italy by number of single users per day, enriched with a dedicated structure headed by Luca Paglicci, which is entrusted with the advertising collection of the network, the main source of revenue for each of its affiliates. Aggregate into one single ad network, these realities with an already consolidated audience are able to represent a catchment area such as to compete with the main national publishers.
“Newsonline closed its first semester of life with flattering results that went beyond our forecasts. With this premise we are happy to become the concessionaire of The Social Post and to share new and increasingly ambitious growth objectives with them. The pool is enriched by another native digital publication: a young, fresh and 'always on the spot' voice, determined to stand out for its reliability and impartiality, values that are highly appreciated by qualified users, in an era marked by fake news and denialisms, in which quality information plays a decisive role.” commented Fabio Peloso, Chief Commercial Officer Italiaonline.
“Freedom and fairness of information are our core values. Today we are joining an important network with the aim of spreading more and more an ethical and autonomous information model. Today more than ever the clarity and security of the news we write and read is important, because only in this way can we help stimulate what is a constitutional right: freedom of thought". declares Martha Pettolino, Chief Editor of The Social Post.
