Tesla runs and bets strongly on the electric car, but the financial losses have run even more in the last twelve months.
According to Bloomberg reports, from November 2016 to today, Elon Musk's colossus would have burned as much as 8000 dollars a minute, a good 480 dollars an hour. According to the US agency, Tesla would run out of its current liquidity on August 6 if it maintains this rate of losses.
In recent weeks Elon Musk has announced to the world the first electric truck in history (Tesla Semi) and the new Roadster, an electric sports car that reaches speed levels never seen before for a car of this category. At the moment, the moves of the American company do not seem to bring the desired results.
However, Tesla has ensured that the acceleration of the production of the Model 3, the electric sedan which will cost 35 dollars will lead to an improvement in the situation. The new Tesla model will enter the luxury car segment by force, already occupied by important cars such as the Audi A4, the BMW 3 Series.
Investors, for their part, do not seem to worry: the market capitalization of the American company is currently equal to 53 billion dollars. Just to make a comparison, Ford's stands at 48 billion.
On the sidelines of the presentation of the two new models, Tesla announced the introduction of a new strategy: payment will be required at the same time as the orders, even if these are cars whose delivery could be completed in the long term.
An example? Those who want to buy one roadster, whose debut is scheduled for 2020, will have to pay in advance dollars 250.000 necessary. By multiplying by the 1.000 orders already received, we reach quota 250 million. This figure will certainly not be enough to buffer the substantial losses of Tesla, which, for the Model 3, it's burning through a billion dollars a quarter.
According to what was declared by Tesla, the American house boasts sufficient funds to reach the target of 5.000 units Model 3 produced by March 2018. Among the possibilities for replenishing liquidity are recourse to bonds or the sale of company shares. Elon Musk, the CEO and founder of Tesla, currently owns 20% of the shares.
