Everything changes but the basics of marketing have not substantially changed. The strategic approach must adopt the new dynamics and liveliness imposed by technological progress and reformulate a new marketing proposal
STRATEGIZING by Emanuele Sacerdote. Essentialism was a transversal philosophical current according to which knowledge must be based on the search for essence and substance: Plato, Aristotle, Galileo and Popper are among the major thinkers in support of this current. Nowadays, due to the situation we are experiencing, but…
STRATEGIZING by Emanuele Sacerdote. I believe that the era of supermanagers – army corps generals, authoritarian and uncontested – is definitively over for a new managerial style that favors a new boss with a new managerial imprint of HUB Leader. Having started…
STRATEGIZING by Emanuele Sacerdote After learning that the Interministerial Committee for European Affairs (CIAE) has collected 600 projects to spend the money from the Recovery Fund, I had the feeling that an important first step was missing, but I could be wrong. At the base of my…
STRATEGIZING column by Emanuele Sacerdote One might think that in the health and economic emergency situation we are experiencing, the issue of consolidated reputational assets is a secondary and non-strategic topic in the corporate culture. Instead, reputational heritage is one of the cornerstones that…
