At the world motorcycle show in Milan (Eicma), nostalgia for the past stands out, but also the allure of the electric bike, which Vespa has also truly won over - Here are all the novelties from this year's exhibition - PHOTO GALLERY
The Italian market for zero-emission motorcycles and scooters is on the rise: +58% of sales in 2018 - Behind the latest Piaggio jewel, on online presale since 8 October and on the market since November, new realities are growing, betting on the Stock Exchange and …
The Piaggio group has announced that the electric version of the iconic scooter will go into production starting in September. The first reservations can only be made online from October and it will be fully commercialized from November. Price on the high end
A major exhibition dedicated to the Vespa, an Italian legend born in Biella in 1945 and known throughout the world as a symbol of freedom and a design icon. On display exclusive works of art created by 36 of the major Italian artists…
According to rumors reported by the Wall Street Journal, the US is studying punitive duties of 100% on some products, in response to the EU ban on beef treated with hormones - In recent days, exchanges of threats…
Salvo Riina refuses to answer questions about Falcone and Borsellino and does not distance himself from his father's many crimes, despite Vespa's repeated invitations - There were many indignant reactions: he will be summoned to the Vigilance on the case...
One of the symbols of Made in Italy will celebrate its new anniversary from 23 to 25 April in Pontedera. On the calendar is an international gathering and an exhibition that tells its long history of exceptional success
At the beginning of September, the Italian striker, who is not yet officially a former footballer, will visit the Asian country to kick off the Indian partnership with the best-known Piaggio brand.
The iconic Italian scooter brand is about to launch another campaign in India. Under the banner of the grammar of 'Do you Vespa?' the big Italian brand can afford to make customers pay a 'premium' of 30-40% compared to the average of the others…
The Vespa brand from January to October of this year recorded a record level of over 158 thousand units with an increase of 20.600 units compared to a year earlier - The new Vespa Primavera is being marketed these days, in…
In his first public appearances (particularly on TV at "Porta a Porta") the Prime Minister managed to speak frankly to public opinion, without ever denying the harshness of the economic maneuver even towards the weakest categories...
After decades of leadership on the French (as well as Italian and European) scooter market, the Pontedera-based company finds a dangerous challenger: it is Peugeot, which in 2012 launched the new 3-wheeled jewel. However, Piaggio will respond with the new…
