The partnership between the two companies, together since 2005, continues. The German company will also continue to be a licensing partner for Ferrari products and will supply clothing for the F1 team
Rising oil and oil companies, leap in Puma and Adidas shoes: these are the latest stock market news. Wall Street is preparing to open in earnings. Tesla and Musk in the spotlight
From Gigio Donnarumma's shoes to the organic version of the yoga mat, the Italian lifestyle imposes itself. Football sponsors make federations rich but also revitalize brands and turnover. An expanding business
According to the Repucom/Pr Marketing study, the sports equipment market in Europe reached a turnover of 390 million euros in 2013, boosted by the assault on the hegemony of Nike and Adidas with record-breaking contracts, such as the one just signed…
The German sports brand, owned by the French luxury holding company PPR, has strengthened and extended its partnership with the FIGC: until 2018, the year of the World Cup in Russia, it will be the technical sponsor and master licensee - Puma aims to…
The sports brand, which belongs to the French luxury giant Ppr, recorded a fourth quarter of the year that passed from an historical record: growing sales worldwide (and for all production segments) and turnover over 3…
