Italy finished the home Olympics with 30 medals (10 gold, 6 silver, 14 bronze), its best ever result at a Winter Games. It finished third in total podium finishes and fourth in the medal table. The final standings:
The Olympics teach us that tourism isn't just hospitality, but strategy. It's not just hospitality, but governance. Milano Cortina 2026 can be a turning point if companies rise to the challenge: working together, innovating, being sustainable, and...
Olympic medals at Milan-Cortina 2026: how much are they worth with the gold, silver, and copper medals? How much does a podium finisher earn? How much does an athlete's image value increase with sponsorships? The expenses for the Italian National Olympic Committee (CONI)
The Olympics represent not only a global sporting event, but also a powerful driver of economic, infrastructural, and social transformation. In the case of the Milan-Cortina 2026 Winter Olympics, Italy is preparing to seize opportunities that will have lasting effects on the regions involved...
Milan-Cortina 2026 will be a record-breaking Olympics for Italy. Not just Brignone and Lollobrigida: the updated medal table and the gold, silver, and bronze medals won by Italy.
The Italians won bronze in the cross-country skiing relay. They also took silver in the snowboard team cross-country event. With 22 medals overall, Italy achieved its best ever edition.
From its birth on the frozen lakes of Scotland to the 2026 Milan-Cortina competitions, curling has undergone five centuries of technical, regulatory, and cultural evolution. Today, it is a global, competitive, and technologically advanced sport, generating international enthusiasm and consolidating...
Italy is second in gold medals but first with Norway in total medals with 18 podiums, approaching the historic record of Lillehammer 1994
Under President Mattarella, Italy has already won the most prestigious of gold medals at the Milan-Cortina Olympics: that of style, made up of passion, elegance, and sobriety. In such a divided country, the Head of State manages to restore unity...
Ten months after the serious injury that threatened her career, the Italian flag bearer won gold in the women's Super-G at the 2026 Milan-Cortina Olympics. Francesca Lollobrigida, the queen of speed skating, won a repeat gold medal. Italy climbs to…
Bit Milano 2026, held from 10 to 12 February at Fiera Milano Rho, was an ambitious and very crowded edition, with over 1.000 exhibitors from 54 countries and a strong presence of international buyers.
A triumphant Wednesday for the Italian team, which holds on to third place in the medal table, rising to 13 medals, behind only Norway and the USA. Today, the president is cheering on Goggia and Brignone.
The Milan-Cortina 2026 Winter Olympics can be seen as a vehicle for economic and cultural transformation that transcends the sporting event and has a profound impact on the luxury, real estate, and design markets, reshaping the way value, desire, and...
Italy wins the gold medal in the short track mixed relay and the bronze in the mixed doubles curling, while Goggia's fall mars the combined event, with Pirovano taking the podium. With 11 medals overall, Italy remains among the leading teams...
Listed companies linked to the 2026 Olympics operate in a variety of sectors. However, analysts predict the impact won't be immediate: this is why the marketing "sound" will have its effect later.
Silver in the mixed biathlon relay and five bronze medals in alpine skiing, snowboarding, speed skating, luge, and figure skating: Italy achieved a record-breaking day at Milan Cortina 2026.
At the Milan-Cortina 2026 Winter Olympics, fashion took center stage, transforming athletes' uniforms into authentic statements of style and cultural identity. Not just functional uniforms, but true visual messages capable of expressing...
Italy got off to a flying start at the 2026 Milan-Cortina Games: Francesca Lollobrigida won gold in the 3000m speed skating, Franzoni took silver, and Paris bronze in the downhill. Three medals for the Italians on the first day.
Milan-Cortina 2026 has opened its doors to an Italy that looks to the future without forgetting its roots. It's more than just a global sporting event: it's the celebration of a country that wants to show the world how...
Milan-Cortina 2026 kicks off: opening ceremony at San Siro, double brazier between Milan and Cortina, artists, officials in attendance, tickets, where to watch it, and the Games program.
Intesa Sanpaolo, Banking Premium Partner of the Winter Olympic Games, accompanies the Flame's journey and promotes cultural and social initiatives to support the local area.
Banca Ifis and Fondazione Cortina are launching a 2026 partnership to promote sport, community, and regional development. The first meeting on the infrastructure and legacy of the Milan-Cortina Winter Games will be held on February 18th.
Two million spectators in the country and three billion globally in front of TV and social media • How much do the Olympic Games cost
According to a report by Mediobanca Research, Italy is the world's fifth-largest exporter of sports products. And there's a new trend: fashion houses are focusing on the high-end technical sportswear segment.
Tim is building the digital infrastructure for Milano Cortina 2026: enhanced 5G networks, ultra-fast connections, and a technological legacy designed to last beyond the Games.
The overall cost is close to €6 billion, two-thirds of which will be paid by the state. Despite exceeding the initial budget, the cost remains lower than that of Expo 2015, according to S&P Global Ratings.
