Nike cuts 1.600 jobs: the 2 billion savings plan causes the stock to slide on Wall Street
The cuts are part of the group's $2 billion cost-cutting plan over the next three years to optimize costs and "reignite the company's innovation engine."
Stock market closes December 22nd: BTP-Bund spread below 160 and Nike collapses on Wall Street despite accounts in order
Last quiet stock market session with reduced trading before the Christmas break - However, Nike's slide is striking - The virtuous decline in the spread continues, reaching 156 points
E-commerce changes and marries the metaverse, a 3 billion a year business: Nike and Forever 21 in the lead
From real products to digital products, the metaverse is moving towards m-commerce and some big brands are paving the way
Louis Vuitton, Nike and Sotheby's, together to support the education of African American and African students
Louis Vuitton is partnering with Sotheby's, the world's leading destination for fine art and luxury, to auction 200 special edition pairs of Virgil Abloh's Louis Vuitton and Nike "Air Force 1" sneakers with Louis Vuitton pilot cases…
Sotheby's Auction: A Nike Air Yeezy model worn at the Grammys in 2008
One of the most cherished and sought-after sneakers in existence, the pair of shoes is brought to you by Ryan Chang, renowned sneaker collector and curator of @apply.arts.nyc, and will be on public display April 16-21 in Hong Kong at…
Nike, accounts ok thanks to China, e-commerce and Jordan
The US sportswear giant beat analysts' estimates in the quarter ended August 31, keeping revenues above 10 billion dollars - Profit +11%, exploit of the stock on Wall Street.
Jordan on Netflix, the event that makes Nike rich
The basketball champion confirms himself as a goose that lays golden eggs for the company that has been selling the line of customized Air Jordan shoes for over 30 years - The success of the docu-series "The Last Dance" supports the brand despite the crisis.
IT HAPPENED TODAY – Nike celebrates 56 years
The world's most famous sports brand was founded on January 25, 1964, initially under another name - Today it has a turnover of over 30 billion dollars.
Wall Street effect on stock exchanges, but the spread doesn't go down anymore
After Europe, Asia also replicates the upward thrust of the American stock market: Tokyo is at its highest level for eight months - Nike booms - Sky's fate is decided over the weekend - Malacalza conquers Carige - Change of hands…
Usa icons: Levi's and Nike declare war on Trump
The two historic brands of stars and stripes pop culture are the protagonists of a tough stance against the current president: the brand of jeans puts its face in the fight against private weapons, while Nike has chosen…
US sales: Adidas beats Nike
The German multinational makes a historic overtaking of Nike in terms of sales and turnover. The stock flies to Frankfurt after the first quarter of 2017, also moving the German blue chip index. Nike also in difficulty in China, the market…
Doping: Nike unloads Maria Sharapova
After the announcement made by Maria Sharapova on her anti-doping test at the Australian Open, Nike has decided to suspend its sponsorship relationship with the Russian tennis player: "We will interrupt the relationship during the investigation, but we will monitor the situation".
Football and merchandising: Italy overtaken by France. Nike beats Adidas, but in 2015…
According to the European Football Kit Supplier Report 2014 drawn up by Repucom, of the 5 major European leagues, the Italian one is last for shirts sold: only 1,18 million last season, out of a total of 13 million with the Premier League exceeding…
Manchester United, super contract with Adidas: 1 billion in 10 years
Stellar agreement between Adidas and Manchester Utd: almost 100 million per season for ten years - The Red Devils will return to wearing Adidas fabrics as they did from 1980 to 1992, leaving the Nike outfits worn since 2002 in the locker - They will…
Brazil 2014, the analysis of the World Cup: from 7-1 to the Messi case. And the business also says Germany
The 2014 World Cup in Brazil ratifies the well-deserved triumph of the German battleship and the atrocious disappointment of the home national team, humiliated 7-1 by Germany - Argentina returns to the final but Messi definitively loses the confrontation with Maradona - Rodriguez…
World Cup, in the semi-finals the Nike-Adidas double derby. Flop Puma: he bet on Italy…
The two main sponsors of the tournament, which already share 70% of the world market with a turnover of 20 billion for Nike and 15 for Adidas, grab the entire semi-finals schedule: the "comma" will appear on the shirts of Brazil and…
World Cup Brazil, the shirt business: Nike beats Adidas. Most rated? That of France
Adidas has been the official sponsor of Fifa since the first edition of the World Cup in 1930, but in Brazil it is Nike that acquires more national teams, including that of the hosts - Adidas responds with Messi and Germany, and spends…
Juventus: Adidas new sponsor since 2015, 190 million in six seasons
The contract provides for a secure 139,5 million over six years, to which will be added "the annual supplies of technical material and variable bonuses linked to sports results", as well as "licensing and merchandising activities, for a fixed fee...
Nike: quarter profits +22%, above estimates
The sportswear group archives an excellent quarter with revenues up 7,4%, to 6,7 billion dollars, and profits up 22%, to 668 million. A performance that exceeded analysts' estimates. The only downside is the drop in…
Golf, Tiger is about to get even richer with Nike
At the Us Open "hot" start with Adam Scott and Rory McIlroy.
Football, boom in the technical sponsorship market: Puma leads the assault on Nike and Adidas
According to the Repucom/Pr Marketing study, the sports equipment market in Europe reached a turnover of 390 million euros in 2013, boosted by the assault on the hegemony of Nike and Adidas with record-breaking contracts, such as the one just signed…
Usa, sponsoring gay athletes is no longer taboo. In fact, it's a deal…
16 million gays, lesbians, transsexuals and bisexuals live in the States, for a purchasing power that is potentially around several hundred billion dollars - This is why, after the case of NBA player Jason Collins, the gay market…
Nike: earnings down in the first fiscal quarter, due to China
The slowdown in sales in China and the decrease in costs caused the sports brand's profits to drop by 12%, which however settled at 567 million dollars, exceeding analysts' expectations.
London 2012 – Piedmontese wine Gavi Docg protagonist at the Olympics: it will be served at Casa Nike
While waiting for the sporting performances of the Azzurri athletes in the race, Made in Italy wins another medal - And it does, as always, with one of its greatest excellences: wine - Gavi was chosen by the chef…
Puma and the Italian national football team together until 2018
The German sports brand, owned by the French luxury holding company PPR, has strengthened and extended its partnership with the FIGC: until 2018, the year of the World Cup in Russia, it will be the technical sponsor and master licensee - Puma aims to…