Libraries: why it is right to think of a new role

The role of the library could change its identity to perform a function of connection more suited to the needs of our society. The library space could be transformed into a multifunctional and multiservice meeting and gathering space
Inspiration and creative genius are not inherited

The creative work is, since the beginning of time, one of the most emblematic manifestations that the human being has produced: the ancient cave paintings are the example that reveals this nature of man and the need to express and describe the surrounding world. If we look at history, the…
Culture & Business: Art and new trend setting

Giorgio Armani started in April 2020. “This crisis is also a wonderful opportunity to restore value to authenticity: enough with fashion as a communication game, enough with fashion shows around the world, for the sole purpose of presenting bland ideas. ”…
Semantic memory and distinctive identity

One of the most significant marketing books I always suggest reading is Positioning, Al Ries and Jack Trout, 1982; the subtitle – The battle for your mind – is the true bearer of the book's content. Most of the marketing strategies have been built on these concepts…
Re-globalization and other parallel themes

The era of globalization began with colonialism, the great discoveries, the great inventions, commerce, industrialization, consumerism and capitalism which, at different times, involved the entire planet. Globalization has not ended and remains the predominant paradigm of growth and well-being. On the other hand, it is a common opinion that it needs an important rethink especially after the affirmation…
Smartworking, sense of non-belonging and sub-groups

The body-company and its organization function mainly due to their ability to generate and consolidate a pulsating sense of belonging and, on this shared feeling, the structure of the reference group, the lines of command and, in fact, the achievement of goals. The manifest risk for organizations today, in relation to the consequences of covid and smartworking, is a possible erosion of the sense…
Culture and Responsibility: The corporate consensus

I like to think that the concept of corporate culture could be updated and evolved to the concept of corporate consensus. Etymologically, consent (verb: allow) means feeling together, in unison: in fact it recalls assent, agreement, success, will, conformity, approval. In its current usage it is mainly associated with the world…
Culture & Business: Covid-19 vaccine and business models

We are witnessing the global anti-Covid-19 vaccination campaign and it is useful to make a consideration of principle. The business model used is made up of various manufacturing companies (Pfizer, Moderna, AstraZeneca, etc.) which have the know-how and specific skills to study and develop the vaccine, manage production and mass distribution; these companies sell…
Entropy, complexity and clarity

For years in organizations we have talked a lot about how to increase empathy to increase productivity. Now, without wanting to take anything away from all the work done on empathy, we need to introduce a new word into the corporate lexicon: entropy. All in all, the most obvious consequence emerging today is the increase in complexity (the so-called…
2020 was an unforgettable year: "I wish you time" by Elli Michler

STRATEGIZING by Emanuele Sacerdote. At the beginning of this year I wrote: "we have just entered the new decade that promises to be full of many new adventures and we are leaving behind a decade that marked the beginning of new epochal changes." My 2020-2030 wish was Better&Longevous. I believe,…
Emotional dividends and legacy

STRATEGIZING by Emanuele Sacerdote. An important part of contemporary consumerism is the search for emotional dividends which, in my opinion, are transversal to Maslow's pyramid of needs. Globalization, post-industrial capitalism, the knowledge economy and intellectual property, but also the search for true authenticity, have made…
Sustainability and the "good" strategy

STRATEGIZING by Emanuele Sacerdote. The latest climate news is not good. A large digital clock has appeared in New York, Climate Watch, which reminds us of the remaining time, ONLY 7 years, to reach the moment of irreversibility of the climate crisis and disaster. China has launched…
Culture and Business: The essence of generational change

STRATEZIGING by Emanuele Sacerdote If we look at the average life of historic companies and those over one hundred years old, it is extremely clear that they are companies in which there is no presumption of immortality. The average life of the founder and his successors is…
The future of the Family Business is the Next Generation

STRATEGIZING by Emanuele Sacerdote. The Economist in the article "Italy SpA offers an object lesson in corporate decline" (October 22, 2020) offers an interesting insight into the Italian family business and, honestly, the overall assessment is difficult to counter and suggests a critical reasoning to indicate possible changes. I had the privilege of getting to know some…
Work unhappiness and the culture of change

STRATEGIZING by Emanuele Sacerdote. These lines have been written for those who would like to change jobs, or are looking for one. There is a lot of talk about happiness in the workplace and I am convinced that if there were more happy workers, productivity and the company climate would…
The HUB LEADER and dance

STRATEGIZING by Emanuele Sacerdote. I believe that the era of supermanagers – army corps generals, authoritarian and uncontested – is definitively over for a new managerial style that favors a new boss with a new managerial imprint of HUB Leader. Having started…
Impact Investing at the service of the Recovery Fund

STRATEGIZING by Emanuele Sacerdote After learning that the Interministerial Committee for European Affairs (CIAE) has collected 600 projects to spend the money from the Recovery Fund, I had the feeling that an important first step was missing, but I could be wrong. At the base of my…
Communication and Philanthropy: a model for the future

Many years have passed since communication was made with models acquired exclusively through constant sacrifice, aimed at acquiring high-profile skills, capable of communicating and building credibility over time: slow but measurable. Today's communications landscape…
Business strategy: the culture of reputation and reliability

STRATEGIZING column by Emanuele Sacerdote One might think that in the health and economic emergency situation we are experiencing, the issue of consolidated reputational assets is a secondary and non-strategic topic in the corporate culture. Instead, reputational heritage is one of the cornerstones that…
Business Strategy: Where Are We Going?

STRATEGIZING by Emanuele Sacerdote. The extreme synthesis of the economic emergency we are experiencing is that the main macroeconomic cycle has been abruptly interrupted. Most of the economic activities of the ecosystem and of the industrial and commercial chains have been severely halted. The level of braking is…
Business strategy: Precautionary principle

STRATEGIZING by Emanuele Sacerdote The precautionary principle represents the behavior, attitude and attitude that makes us act with greater caution and attention with respect to a possible danger or an unexpected potential. The ingrained concept behind this principle is the risk that an event may actually…
Covid19: smart-working & digitisation

STRATEGIZING by Emanuele Sacerdote I finished reading The Fifth Discipline by Peter Senge (Scientific Editorial, PuntoOrg Series, 2020), a book that all managers, professors and students should read to better understand the issues related to human resource management and human nature . Central point of the text is the "learning organization", ...
Euro-Renaissance: Art, Culture and Science

Recovery Fund: STRATEGIZING by Emanuele Sacerdote. The Recovery Fund is a long-term project to bring Europe out of the economic emergency by reactivating the interrupted economic cycle. When there is recovery it will be slow and bumpy. I read stimulating reflections and reasoning on the allocations of the Recovery Funds and I think…
Business strategy: “Strategizing” by Emanuele Sacerdote

Resilience and Resistance During the last Strega Prize Sandro Veronesi, winner of the 2020 edition, taught us a new word: emmenalgia (from the Greek verb emmèno) which means to remain firm, persevere, continue strenuously to the bitter end, oppose, resist. This word represents a very broad dimension of human nature and, therefore, can also be successfully applied…