It is the big day of the super bowl 2025,sport event that every year stop the United States and not only. Today, Sunday 9 February, from 18:30 pm (US time), the Caesars Superdome in New Orleans to host the comparison between the reigning champions, the Kansas City Chiefs (chasing a third consecutive title) and Philadelphia Eagles, in what promises to be one of the most spectacular editions in history. A match that promises mind-boggling numbers, with record figures ranging from advertising revenue to betting, to global audience.
In 2024, the Super Bowl has conquered over 123 million viewers in the United States, becoming the most-watched television program ever in the country. And this year? The forecasts are even rosier, with the 2025 edition could break that record, thanks to the appeal of the teams involved and, of course, the highly anticipated spectacle of the halftime show. And for the first time in history, among the VIPs the incumbent president of the United States will also be there, Donald Trump.
But let's now see some numbers that make this Super Bowl LIX (edition number 59) truly extraordinary.
Super Bowl 2025 Numbers
Every year, the Super Bowl sets new records in revenue, betting and advertising, and 2025 will certainly be no exception, with extraordinary growth on all fronts. Theeconomic impact of the 2025 Super Bowl on Louisiana, where New Orleans is the protagonist city, is destined to exceed $500 million, thanks to the influx of tourists, consumption and betting. But the effect of the Super Bowl is also felt in the rest of the United States: in 2024, the consumer spending for food, beverage, electronics, apparel and event-related merchandise have reached the staggering figure of 17,3 billion of dollars, with a average spend of $86 per person. And for 2025, forecasts indicate a further increase.
Dream tickets at stratospheric prices
Like every year, i Super Bowl ticket prices are mind-blowing. If you want to be among the lucky ones to sit in the stands, prepare yourself for shell out between $6.600 and $29.000 for a seatThe secondary market is in full swing, with tickets that, according to some estimates, VIP seats can cost up to $70.000. In short, a dream experience… at a mind-blowing price.
Advertising: 8 million for 30 seconds of TV spot
The Super Bowl is not only a major sporting event, but also a giant advertising stage. Every year, the The world's most famous brands compete to conquer a space in the most watched television event in the United States. And in 2025, a 30-second spot will cost a whopping $8 million. The advertising spaces are already sold out, with almost 50 brands ready to get noticed, including Doritos, Pringles, Taco Bell, Uber Eats, Duracell, MSC Crociere, Disney and Meta (Facebook). An investment that justifies itself: last year, the Super Bowl generated a whopping $700 million in advertising revenue alone. And for the most anticipated spots, big names like David Beckham and Matt Damon will join together for a beer, while legends like Meg Ryan and Billy Crystal will return to Katz's Deli to promote a famous mayonnaise.
The Halftime Show: From Sports to Music
Not only sports, but also show. This year, thehalftime show, almost as much anticipated as the winner of the event, will see Kendrick Lamar take the stage, one of the most awarded rappers of recent years who returns to the stage three years after the last time for a show that promises fireworks. And for the national anthem, it will be Jon Batiste, a pianist and composer originally from New Orleans, who will add a touch of local authenticity.
Celebrities and Politics: When the Super Bowl Meets History
The atmosphere of the Super Bowl will be a explosive mix of sport, politics and glamour, having a parade of celebrities in the stands. But this year there is a guest who makes the event even more historic: Donald Trump, the first sitting president to officially attend the Super Bowl. Those in attendance will also include Taylor Swift, who is not only a football fan, but also the girlfriend of one of the protagonists of the match, Travis Kelce of the Kansas City Chiefs.
Who knows, maybe after the controversy of the election campaign (where Taylor Swift had expressed her support for rival Kamala Harris, and there were also those who would have wanted her as a presidential candidate), the president and the queen of pop music will exchange a few greetings.
Betting: Over 25 Billion at Stake
With the growing legalization of betting in the United States, which is now allowed in over 30 states, the Super Bowl is becoming a giant aeven in the world of episodes. Approximately 20% of American adults are expected to bet on the event, and by 2025 it is estimated thatOver 25 billion dollars will be wagered on the game, further strengthening the Super Bowl as the main sporting event also in the betting scene. Last year, Nevada alone recorded bets for 185 million dollars. Numbers that in 2025 (you bet!) will be surpassed.
Where and when to watch the Super Bowl in Italy
In Italy, the Super Bowl 2025 will be broadcast live on Italia 1 and streaming on DaznThe event will start from after midnight (around 00:30) on Monday 10 February, Italian time. After the national anthem and the presentation of the event, the Kick-off is scheduled for 00:40, when the two teams, the Kansas City Chiefs and the Philadelphia Eagles, will finally face off for the title.
Dazn subscribers will be able to follow the final live on TV and streaming, while those who only want to follow the match can Sign up for an NFL Game Pass subscription, available starting at 99 cents (Season Pro) or 4,99 euros (Season Pro Ultimate).
