The telematics revolution continues to churn out new business models. And one of the most recent – a variation of online sales, ofE-commerce – is that of subscription supplies. The basic principle is as old as the cuckoo: it dates back to when the milkman delivered a bottle of fresh milk to the door every morning. Today there are also wine clubs, which every month send you a box of wines to your home, with knowledgeable cards describing their origin and organoleptic qualities (scent of plum, if not violet…). And creative start-ups are now also offering customers other types of 'subscription deliveries' online for frequently renewed items, from socks to diapers, from dog/cat food to cosmetics and evensex toys'...
In the US, Kim Kardashan founded Shoe Dazzle, which sends subscribers a pair of shoes once a month. There's the Dollar Shave Club for shaving supplies. Amazon offers subscriptions to a given basket of groceries once a month. There are two models: the regular supply, which sends the same things every month, and the 'discovery' model, for the more adventurous, which offers the surprise of a new variation on the same theme.
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