It's called VatiVision and it's a new worldwide video streaming on demand service for Christian faithful from all over the world: the platform will in fact be entirely dedicated to the diffusion of religious, artistic and cultural contents inspired by the Christian message. The new company, a sort of "Netflix of the Vatican", was set up by Vetrya, a Tuscan group recognized internationally for the development of digital services, cloud computing platforms, application solutions and broadband services, and by Officina della Comunicazione: this the latter company holds 75% of the stake, with the remaining 25% in Vetrya.
The VatiVision service (the website to get an idea) will be launched in the first quarter of 2020 and was born substantially from the same intention that inspired the activity of Officina della Comunicazione, which in recent years has created, in collaboration with various Vatican bodies, productions intended for the dissemination of contents cultural and religious arts. The platform, whose aims are positively shared by the ecclesiastical bodies with which Officina della Comunicazione has been collaborating for some time, foresees worldwide distribution with an offer of on-demand streaming content, in order to spread Christian themes and values with modern tools and languages, maximizing distribution efficiency in multi-device mode: web, smartphone, tablet, connect TV, game console, set top box.
“Themed” name also for the Vetrya video distribution technology platform, which is called Eclexia, recently recognized by the prestigious US magazine CIO Applications as one of the 10 best platforms in the world for Media, Entertainment & Business Transformation solutions and services.
“It is a source of great pride for me – he commented Luca Tomassini, former president and CEO of Vetrya and now appointed president of VatiVision – be able to lead the company that will manage the VatiVision service. Like Vetrya, we have always been convinced that platforms linked to the world of video represent an extraordinary opportunity, capable of changing traditional distribution models. With VatiVision we address hitherto neglected targets and aim to achieve important results, both for the quality and originality of the contents and for worldwide distribution, with a potential audience of one billion and 300 million people of the Catholic faith . I am particularly satisfied to collaborate with Officina della Comunicazione, a center of undisputed competence in the field of editorial and cinematographic production, to develop this opportunity in the cultural and religious sphere, giving rise to a new reality of excellence".
“We are delighted to undertake this challenging project together with Vetrya – they added Nicola Salvi ed Elizabeth alone, former CEO of Officina della Comunicazione and now CEO of VatiVision -, which not only represents excellence in the technological field, but also a high-level industrial/managerial reference model and which will be the added value for offering the public content that is currently hardly available both on traditional channels and within other online platforms. Following the sensitivity and knowledge that Officina della Comunicazione has gained over the years in the sector of religious documentaries, we strongly believe that this service can contribute to further spreading the Christian message with contents of great value and narrative depth".
