Just 10 years have passed since the appearance of the first set top box by Tim with which it was possible to see audiovisual contents in an alternative way to the traditional diffusion via digital terrestrial and here is the beginning of a new era. Since last September 16th Andrew Fabian, former director of RaiUno and RaiDue and recently in charge of Fiorello's planned new program on RaiPlay, was called by the CEO of Tim, Luigi gubitosi, to join the team of the main national telephone operator as Chief Executive Officer of TimVision, the company in charge of distributing streaming film, entertainment and television series content. This is a very clear signal of how TIM intends to face the next challenges that lie ahead in the short term. In the field there are battleships that have consolidated a presence of great importance in Italy: first of all Netflix and, followed by Amazon Prime, not to mention SkyGo and the other operators RaiPlay and MediasetPlay and it will not be easy to face them.
In the panorama of the new television, other ways of accessing and using audiovisual contents are added and consolidated, which however have conquered a large part not only of the numbers relating to contacts, to viewings from more or less mobile devices (tablets and cell phones) such as giant Youtube, but also of very precious goods such as the "viewing time" that an individual dedicates to one platform compared to another. We no longer count only "how many" but above all "how long". It should be remembered that since last June the new Auditel Standard Digitale survey system has been available (the so-called "TV outside the TV") where you can "... measure TV content and advertising also on Smart TVs, Personal Computers (PCs), Smartphones, Tablets and Game Consoles, obtaining information in census mode, i.e. based not on sample estimates, but on the total number of views directly recorded” and where, in fact, the “time” spent online is also measured. In this field, the pains of traditional digital terrestrial television have emerged: the traditional Auditel numbers are completely distorted by the digital ones where it can be seen that the LS "contacts" by publisher (Legitimate Stream, i.e. editorial and advertising views initiated and viewed for at least 0,3 .111 seconds) show that, for example, Sky dominates with over 10.400 thousand K and distances, for example, Rai with only 15K in the week from 21 to 35 September. Translated in a nutshell: A large part of the public, especially young people, under the age of XNUMX, see a "different" television from the one we are used to and leads us to say more and more that young people master digital devices and less young people are anchored to the old remote control .
Furthermore, it is necessary to remember the online video game platforms which alone absorb a large part of the time occupied by the young public in front of a television screen, be it large or small. According to a recent study published by PWC last year, the video game sector, including online and offline, has reached around 2 billion euros and is expected to almost double by 2023 with an average growth rate of around 13%. . Also in this sector Fabiano will have to confront himself: in fact, he is also in the TimVision bouquet Tim Games, a Cloud Gaming service that allows game streaming on your home TV, even in 5G. It will find a fierce competitor in Vodafone, which is preparing to take the field in this sector from 1 November with two dedicated offers. There are impressive numbers at stake that drag substantial advertising portfolios behind them.
From next November 1st, a new formidable competitor in the TV streaming market will start the game: Apple Tv + which with just under 5 euros will put a substantial bouquet of films and new productions on the plate. But the most important event is foreseen, at least as far as our country is concerned, for next year when the battleship will land Disney +. In fact, the start of broadcasting in the USA and Europe in 12 is expected from 2020 November. It is an appointment destined to greatly upset the balance of the new dimension reached by television via the Web and, according to many observers, it is the mutation more relevant after the onset of the Netflix era, now over ten years old.
For Tim, therefore, the challenge of competition is highlighted in all its relevance and its battlefield is very well defined: just under 20 years have passed since Bill Gates pronounced the famous mantra of TV via streaming: "Content is king" concept then further developed with "the contents are the object on which I expect the majority of earnings on the internet to be developed". Fabiano knows this subject well.
