Stellantis creates a circular economy model itself in Turin. SUSTAINera (Circular Economy Hub, CE Hub) was born in Mirafiori to address ecological challenges with a 360-degree plan.
With 40 million euro invested the group will recover en casa production waste. The Hub is located on an area of 73 thousand square meters and has the objective of recycling 5 thousand tons of metal coming from obsolete resources. You make money with recycling and Stellantis has foreseen it 2 billion euros of revenues by 2030. 2030 thus also becomes for Mirafiori the deadline by which it will have what it takes to claim to have helped Europe in a model of sustainable development.
A European center of excellence
Is it possible that the largest Italian automotive industry did not yet have a circular economy project? It could appear as a lack of interest in a strategy which also sees Italy well positioned. It took some time but from today it's a reality.
“The Circular Economy Hub brings together expertise and activities aimed at creating a center of excellence in Europe,” he said Carlos Tavares, CEO of Stellantis. “The facility will also bring financial value to Stellantis, safeguarding our future as we transform our production and consumption model.” We start with great ambitions
From an organizational point of view, the Hub is to all intents and purposes a Business Unit based on 4R of the circular economy: Remain (regeneration), Repair (repair), Reuse (reuse) and Recycle (recycling).
All materials at the end of their life will be regenerated according to scaling logic already in use in other large companies. The rework will enrich the construction of cars and accessories.
“It will be a model plant in the automotive sector that combines environmental respect and economic development,” he explained John Elkann president of Stellantis, judging the new structure as "further investment in Turin, Stellantis' commitment to Italy".
There are already 170 qualified employees working on the site, which could increase to 550 over the next three years. The company evidently wants to increase its potential as a reuse economy, also keeping in mind the European guidelines.
