Adidas, Emirates and Nike: the most followed and richest championship in the world has always attracted substantial investments from important international brands and now, for the first time in the 2016/2017 season, it can also register the presence of a 100% Italian business representative.
To dye the sky of England blue the startup Sportito, the company's recently launched daily fantasy sports platform ASAP Italy, who will formalize his sponsorship deal with Burnley FC in a few hours. It will do so, not surprisingly, precisely on the occasion of the match that the historic English club, a founding member of the Football League in 1888, will play against the Leicester City boys, the reigning champions who, led by Mister Ranieri, managed last season to write a memorable page in the history of British football.
That the Premier League is the richest league in the world is nothing new. With investments arriving from every corner of the globe, the figures he manages to attract through shirt sponsorships alone are mind-boggling: 226 pounds. Remarkable revenues, especially when compared with those of the other European leagues: 101 million is the figure that enters the coffers of German clubs every season, 82 go to La Liga and only 61 to the Italians in Serie A.
Massive investments from large international financial groups and justified by the following and the prestige that the Premiership has always enjoyed. The English championship, in fact, is broadcast for 10 months of the year in 200 different countries and 730 million homes for a worldwide television audience of 3 billion people. Of these, 1,157 billion live in Europe.
Record ratings, which elsewhere it is difficult to equate, have prompted courageous entrepreneurial realities, such as ASAP Italia, a startup that already owns Superscommesse.it and other portals linked to the world of online gaming, to join the large prestigious holdings that have always looked with football across the Channel is of interest: the goal is to invest in the development, in Europe, of Daily Fantasy Sports, through games of skill such as Sportito.
The partnership thrills Burnley Football Club's Director of Commercial Affairs, Anthony Fairclough, who said: “Sportito is the first Fantasy Sport partner the Club has ever had and I am sure his presence will have a very positive effect on our fans. This is a very important partnership for the Club, for Sportito and, above all, for the team's fans."
“Daily Fantasy Sports, very popular in the United States, represent the future of gaming also in Europe, where the phenomenon is just as important – declared Riccardo Mittiga, CEO of Sportito. Why we chose Burnley? It is a reality that is very similar to us, starting from its logo: the bee, a symbol that the inhabitants of the city hold dear, represents the industriousness of Lancashire, the same that characterizes us, our team and our way of do business".
