Starbucks, the largest coffee shop chain in the world, has decided not to settle for coffee. Indeed in October, as the Associated Press reports, will open its first shop dedicated solely to tea, which will be sold under the Tazo brand. At least 80 different varieties of Camellia sinensis leaflets will be available and various blends will be offered to the public to win new customers and increase business volume.
In reality, the Seattle company had already diversified its interests at the beginning of 2012, opening a shop for the marketing of fruit juices, and then again in June, when he bought Bay Bread, a specialist in bread, for $100 million high quality food products. Now the test is about tea and will be conducted precisely in Seattle, in the heart of the university area.
The Tazo brand has been with Starbucks since '99, when it was bought for just over 8 million dollars, and now it becomes the gateway that can open up a market whose value is around 95 billion dollars. Starbucks has over 17 stores worldwide and its CEO, Howard Schultz, closed its annual financial statements on October 2 with revenues of $8,04 billion. in 6,3% increase. The stock in New York has gained 21% this year, exceeding the threshold of 55 dollars per share.
