The strategic alliance between SmartItaly e JOIN Group to offer companies complete projects with which to undertake sustainable change, until becoming Benefit company o Bcorpdirectly contributing to the diffusion of ESG policies. The areas of collaboration start from the strategic management of the identification of the ideal Benefit and/or BCorp model and include all the operational activities connected to the chosen path, namely: communication and marketing, commercial consultancy, legal and tax support, management and enhancement of human resources and so on Street.
In particular, the legal model of the Benefit Corporation was introduced in Italy through Law 208 of 2015, based on the concept of the Benefit Corporation and the BCorp movement born in 2006 in the USA. This model makes it possible to combine profit objectives with those of "common benefit", favoring the creation of shared value and generating a positive impact on the community and the biosphere.
This agreement, therefore, makes it possible to complete the range of services to accompany companies towards a complete path of innovation e sustainable transition. A process that has already started with some of the most important companies in the country in the fields of energy, mobility, security, technology and finance. For example, in the last 10 years Smartitaly has been directly involved in environmental and sustainability issues.
With this in mind, JOIN Group has chosen to accompany companies in the process of transformation into Benefit companies in a synergistic perspective with the customer's organizational model and with its core business. Knowing deeply the mechanisms and dynamics that govern companies, the JOIN Group partners guide them in choosing the most concrete, practical and effective solutions and model, internalising the objectives of common benefit in their own statute. Furthermore, the Group is associated with Assobenefit and collaborates in the development of new sustainability metrics with the Department of Management of the Sapienza University of Rome.
“We live in an era of great transformations and uncertainties. However, we believe that sustainability – he declared Andrea Prandi, CEO and founder of Smartitaly – is destined to assume an increasingly important role in society. Just think of the UN Agenda 2030, which has contributed globally to promoting a new approach to ESG directives. No longer as ancillary elements of a business strategy, but as foundations for action, harmoniously combining the prosperity of a company with the well-being of people and the environment. Together with JOIN Group we want to offer a structured path towards sustainability, helping companies to take on a primary role in change. In this sense, communication can make the difference and spread the new sustainable culture across the board".
AAlessandro Bucci, President of JOIN Group, added: “In recent years, the concept of sustainable development is increasingly central to international debates and, lately, very much alive in the economic-financial community. The sustainability trend is growing strongly and a double change is taking place: on the one hand, consumer habits are changing in the purchasing processes, on the other, companies have understood that by integrating sustainability into their core business they are destined to perform better than others and continuously over time, as Robert Shiller, Nobel Prize in Economics 2013 said. By now many companies draw up their sustainability report giving space to the communication of their non-financial performance. But you can do more to differentiate yourself from the others, you can embark on the path to becoming a Benefit Company or B Corp. Together with Smartitaly we can help them in this transformation".
