We need a shake up at Sony and for this has been called to lead the Japanese giant Kazuo “Kaz” Hiari, the man who relaunched the playstation. In 2011, for the fourth year in a row, Sony's accounts went red for the fourth consecutive year, with losses approaching two billion euros.
The change at the top was only officially announced yesterday but it had been in the air for some time. To give way to Kaz is Howard Stringer, the first non-Japanese CEO in the history of the company, who led Sony for seven years full of disappointments rather than successes. Hiari's plan to relaunch the company seems to focus on the competitive advantage that the group has developed in the field of 3D, trusting in a multidimensional revolution in multimedia consumption which, for now, is struggling to take off but could soon take hold.
The strong yen holding back exports, natural disasters in Japan and Thailand, have made the Sony's 2011 an annus horribilis. The need to reverse course is pressing. The challenge for Hiari is arduous and suggestive.
