Snapchat tip Wall Street. The disposable instant messaging app – what you write is deleted after a few seconds – has presented the documentation for the IPO to the Sec, the American Consob. Listing is expected in March 2017 and the company's target is raise $4 billion, compared to an overall assessment of the company that fluctuates between 20 and 25 billion. The consultants of the operation are Morgan Stanley and Goldman Sachs.
Snapchat's will be the richest offering of a technology company on the American Stock Exchange since 2014 (when the Chinese Alibaba was listed, which on the first day exceeded the value of 200 billion).
If successful, the new IPO could encourage Uber (whose value is over 50 billion dollars) to follow the same path. In general, Snapchat could revitalize the initial public offering market, which raised just $21,8 billion in total this year (with 103 new companies going public), its lowest level since 2009.
Just four years after its birth, according to the Wall Street Journal, Snapchat forecasts a turnover of between 2016 and 250 million dollars for 350 and up to one billion in 2017. However, the accounts would be in the red and the company would be looking for a way to be able to be profitable by leveraging its large customer base.
Its users are about 100 million and 60% of them are between the ages of 13 and 34: a very attractive target for advertisers. As of May 2016, a fundraiser raised $1,8 billion for the company.
