An alliance of Sky with Mediaset Premium would not be possible for antitrust reasons. This was reported by Andrea Zappia, CEO of Sky Italia, on the sidelines of the celebrations of the tenth anniversary of the network in Italy. “I think it would have some very difficult antitrust barriers to overcome, so the answer is no,” he told those who asked about possible agreements or alliances between the two broadcasters.
Zappia also said he was skeptical about any new investments in digital terrestrial where the group is present with the Cielo channel. "We entered digital terrestrial on tiptoe - he underlined - but our mission, in reality, remains the pay world".
