The Italian Home System and, within it, the large kitchen sector (furniture, appliances, housewares and more) are in excellent health, especially as regards exports, which in 2017 exceeded 30,8 billion euros. But what appears extraordinary is that the buyers of both the contracts and the consumer market they increasingly demand our high-end and very high-end products.
Other than price competition with low-cost countries. Our customers, spread all over the world, are high-spending, they want kitchen furniture, pots and pans, forks and cups, appliances and dishes made in Italy, luxury, design, possibly handmade. And, as Italian exhibitors confirmed at the recent Eurocucina-FTK, without looking at the price list.
The news is sensational and it confirms it Marcello Antonioni, di Studia-BO which conducted the elaborations on studies of the Ulisse Information System precisely on this topic with data that are disclosed for the first time, starting from public data elaborated ad hoc with statistical data-mining techniques.
“The export of the Italian Home System constitutes a unique case in the panorama of world trade - he declares –because it boasts the highest percentage, 56 percent, of high-end and very high-end products”.
The data, which leaves everyone somewhat amazed, experts and operators, are homogeneous and for the food and cooking supply chain, have export peaks of the Premium Price, never seen before. The incidence of the Premium Price range in the exports of kitchen furniture, which exceeded the value of around 2017 million euros in 700, reaches a record level of 90 percent. Cutlery and cutlery come to export in the high and very high range, 85,5 percent of total sales on world markets.
There isn't a segment of the very extensive kitchen "kit" that isn't characterized not only by a high percentage of exports, but also by a growing share of typically Italian luxury because -unlike fashion and perfumes- it's not the brand that is worth, or rather, the brand is worth, but for the Home and Kitchen System it is essential the origin of the product from Italian factories.
“Foreign operators ask to have furnishings, food, objects, lighting, environments, appliances and, in a nutshell, habitats that somehow restore the image they have of the Italian way of life -points out Antonio Guerrini, of European Hub, for years secretary and general manager of Anie-Ceced Italia, expert in domestic and professional technologies - an image which, according to the results, is increasingly loved.
In fact, behind this success there is often a series of adjectives such as amiable, pleasant, agreeable. They don't just ask for a beautiful kitchen, a beautiful pot, a designer crystal service but something that is immediately recognizable as coming from Italy. And which, as such, is a symbol of high and very high quality. A quality that it has created and is creating highly qualified jobs, almost all with permanent contractso ".
And in the name of this specificity of Italian cuisine understood as a complete system, connected moreover to the worldwide success of our agri-food sector, that the international experts who are part of European Hub and Ulisse are developing the first support network on world markets for made in Italy of high quality cooking and tableware.
Source: Paula's house
