Il Prada group ha Announced the appointment of Silvia Onofri as new ceo of MIU MIU. With a consolidated career in the luxury sector, Onofri joins the company at a time of strong growth for the brand, which is experiencing a period of great success both on a creative and commercial level. It will take on officially appointed on February 26, 2025.
Onofri boasts aconsolidated experience at prestigious companies such as Bulgari, Bally and, more recently, VF Corporation, where he demonstrated a strategic vision capable of transforming and enhancing the brands under his leadership.
La Miu Miu's leadership was vacant since last September, following theexit of Benedetta Petruzzo, which has been transferred to Christian Dior Couture. The change at the top comes at a particularly favorable time for Miu Miu, the second most important brand of the Prada Group, which in 2024 recorded exceptional growth, with sales almost doubling between January and September compared to the previous year.
Silvia Onofri: here's who she is
Silvia Onofri boasts a long experience in the world of luxury, which saw her grow within highly prestigious companies. Her professional career began in 2000, when she joined Bulgari as a marketing and product manager. His career gained momentum since 2008 with theentrance to Bally, where he held roles of increasing responsibility, until taking on the role of CEO for the Emea area and subsequently Chief Commercial Global Wholesale. During this period, Onofri led the brand towards international expansion, successfully facing the challenges of an ever-changing market.
In 2023, Onofri took on a new challenge as Brand President for Napapijri inside V.F. Corporation, where he led the brand's transformation, renewing its image and positioning on the market. An experience that further consolidated his leadership skills and strategic vision, elements that he now puts at the service of Miu Miu.
Onofri has a solid academic background, with a Master's degree in Economics and Business from La Sapienza University in Rome, and specialization courses at the London School of Economics and Greenwich University.
Prada and Miu Miu's accounts: a constant growth
Despite the difficulties of the sector, in particular the slowdown of the Chinese market, the Prada Group has recorded excellent financial results. In 2024, the maison founded by Miuccia Prada saw revenues grow by 18% at constant exchange rates compared to the same period in 2023, reaching 3,82 billion euros, confirming the solidity of the group.
Among the brands, Miu Miu stands out for extraordinary growth. The brand recorded a 58,2% increase in sales in the first half of 2024 compared to 2022 and an exceptional +97% in the third quarter compared to the same period of the previous year. The success is the result of several factors: a strong creative identity, effective strategic execution and ever-growing global demand. Miu Miu's rebellious and innovative aesthetic continues to captivate audiences, with online searches up 30% in the last quarter.
The group's expansion strategy includes a further development of the retail network, with a 10-15% increase in the sales area dedicated to Miu Miu in 2025. The new Spring/Summer 2025 campaign started in January, designed to consolidate its presence on the market and intercept new segments of the public.
