The Internet overturns a stereotype that has existed since the dawn of time and gives women a very strong weapon against the complaints of fathers, husbands and boyfriends who, observing parcels after a healthy shopping session for women, cannot hide their disappointment with what is it has always been considered the favorite (and expensive) pastime of the weaker sex.
But if physical stores are replaced by a computer screen and a mouse, reality is turned upside down, giving men the scepter of spendthrift and women the medal of thrift.
This was revealed by a research by Paysafercard according to which the average expenditure of Italians on online purchases is equal to 138 euros per year per person. Making a gender distinction, however, it turns out that if the average expenditure of women amounts to 100 euros, for men it rises to 175. And that's not all, because if in Europe the difference between the two sexes is around 58%, in Italy it reaches 74 percentage points, giving the "Italian male" the unequivocal continental primacy.
The Paysafercard survey - carried out by interviewing a sample of 500 people aged between 16 and 69 - goes even further and also traces a profile of the typical online consumer.
The biggest spenders are young people in the 16-29 age group, for whom the average per capita expenditure rises to 72 euros, against the 115 spent by those in the 60-69 age group .
