“The pandemic has changed the priorities of families and businesses. AND' the perception of risk on topics such as health protection has increased, business interruption and employee protection. For the insurance sector, therefore, it is the usual challenge: to protect families and businesses in a context of uncertainty, where managing uncertainty well is precisely the job of insurers”: with these words Marco Sesana, Country Manager & CEO of Generali Italia and Global Business Lines, took part in the debate hosted by ClassCNBC on the future of the post-Covid Italian economy. In the episode of "#Ripartitalia, 100 ideas for recovery" the manager of the insurance company therefore had his say on the big question of these weeks: assuming and not granted that the health emergency can be left behind, how should the economic one be tackled? And above all, how do paradigms change?
“New consumer expectations are emerging – said Sesana – who, more and more, they expect new solutions from large companies and coverage, but also an answer on the social role that these companies play, an active role in the community, in support, for example, of the health system and the economic fabric, thus giving substance to the concept of corporate social responsibility". But how to start again? Meanwhile, according to the CEO of Generali Italia, starting from the often repeated concept that every crisis is also and above all an opportunity to relaunch and rethink the business: “We will need to analyze all the supply chains, not forgetting the lessons we have learned from this situation, both in terms of risks not understood; both in terms of strategic asset allocation”.
More precisely, Sesana argues that it is necessary to “develop a strategic pact at European level in which cooperation plays a fundamental role both between the public sector and the business world, and between companies in the supply chain themselves. Here, the role that large national companies can play, "our national champions", capable of moving through an institutional and market network, is indispensable". “This crisis could be an opportunity to introduce structural changes – added Sesana -. In the short term, it is necessary to support companies that recapitalize and make investments or are committed to purposes validated as strategic: social security, healthcare, education, research and innovation; guarantee liquidity to businesses and households; measures to support the capitalization of companies; use of technology and big data to quickly restart production”.
Finally, a message also to politics, on the fiscal and regulatory front: “This is also an opportunity to be seized for eliminate bureaucracy which makes us cumbersome, for example by acting on the cut/reduction of the wedge and on employment incentives”.
