Seat Pagine Gialle lands on the mobile couponing market. The company has entered into a partnership with Italy's Glamoo to send promotional coupons on mobile phones. The service will be present in all Italian provinces by Christmas.
Seat will make its network of 500 customers available throughout the country (companies, artisans and commercial establishments), while Glamoo will make the technological platform available through the Glamoo App on its website (www.glamoo.com).
The agreement also provides for a purchase option on Glamoo within a year from today. The news boosted Seat's stock on the Stock Exchange. About an hour after the closure of Piazza Affari, the company's shares gain more than 12%.
