The assignment of Winter Olympics 2026 in Milan and Cortina has already produced a jolt on the Stock Exchange, albeit on two FTSE Italia Small Cap stocks. Halfway through the session, the shares of Cleansing earn more than 6%, to 0,031 euro, while those of Aedes they advanced by 5,6%, to 1,515 euros. Both companies also finished higher on Monday, gaining 0,7% and 3,24% respectively.
The news of the assignment of the 2026 Winter Olympic Games to the Milan-Cortina pairing, which will probably fuel strong growth in the real estate sector in the area.
At the moment the focus of the redevelopment activities is on the redevelopment and development of the strategic metropolitan area of Milano Santa Giulia (for a building area of over 400 square meters remaining in the south-east area of the city). In addition, the company manages an income real estate portfolio of around 350 million euros in Italy.
The general manager of the group, Davide Albertini Petroni, underlined that the Arena where some Olympic games will take place will be developed in the northern area of the Milan Santa Giulia project.
Risanamento, through its subsidiary Milano S. Giulia, together with LendLease, partner for the development of Milano Santa Giulia, announced on 17 June the agreement with OVG Europe Limited, assisted by Live Nation, for the construction of a sports event center and entertainment.
For the 2026 Winter Olympics there will be 14 Olympic sites between Milan, Valtellina, Cortina and Val di Fiemme. According to Il Sole 24 Ore, the budget proposed by the technicians of the dossier indicates approximately 1,3 billion euros for project management costs, in addition to another 340 million to be invested for infrastructural works and connecting roads. From tickets, however, revenues are estimated at 234 million. According to some economic studies, including one by Bocconi, the repercussions for the area are around five billion euros until 2026.
“We believe that the most concrete drivers and which should have an impact on the years preceding the event are investments in infrastructure and connecting roads – Equita's analysts write in a note – and the stocks positively impacted will be Buzzi (+0,43%) e Salt (+3,82%), while the impacts on the tourist presence are expected later in time (+0,75% Marr, -0,32% Moncler, -0,33% Campari, -0,16% Autogrill)".
Other titles that could benefit from the event, according to experts, are Coima Res (+2%) due to its exposure to the Milan offices Real Estate market, equal to approximately 90% of the Nav, ASTM (-0,64%), Atlantia (-0,84%), Technogym (+1,27%), Openjobmetis (inv.), BP Sondrio (-1,96%).
