Bank Ifis focus on sports. After an initial experience as a second jersey sponsor in the last days of the 2020/21 season, the institute becomes main sponsor of UC Sampdoria for the entire 2021/2022 football season. Thirty years after winning the historic Scudetto, the institute will accompany the team in next season's matches and in the Coppa Italia matches, and will be alongside Sampdoria Women, the women's first team making its debut in Serie A.
The agreement provides for the maximum visibility of the logo in the central part of the award-winning shirt as "the most beautiful in the world". Furthermore, the institute's logo will also be present on the shirts and training suits of the First Team and on the shirts of the women's team, as well as on the various communication and promotional-advertising supports such as LEDs, backdrops, luminous displays and spots.
Finally, the opportunity to engagement ed experience for all Bank employees and their families and opportunities for relationship with the Genoese and Ligurian territory where the Institute has strong roots, having been founded in Genoa in 1983 by the current Chairman Sebastien Egon Fürstenberg.
“This partnership with UC Sampdoria is a homecoming for our Bank which, right in Genoa, the city where I was born, took its first steps almost forty years ago – he explained Ernesto Furstenberg Fassio, Vice Chairman of Banca Ifis -. It will be an opportunity to strengthen relations with an area that is also important for our business and an opportunity to share with the community of enthusiasts who support the Sampdoria club. This agreement confirms Banca Ifis' commitment to support sport and its values such as perseverance, team spirit and respect for the opponent that Sampdoria represents”.
"It is a source of great pride, for me and for Sampdoria, that Banca Ifis has decided to appear on the most beautiful shirt in the world - he declared Massimo ferrero, President of UC Sampdoria -. We will race together with both the men's and women's teams. A credit institution is substance, football is joy: this is how a winning idea is born. Warm thanks to the Vice-President Ernesto Fürstenberg Fassio and to all his staff for having strongly believed in the Sampdoria project ».
Furthermore, this year the banking group is the Premium Partner of the Italian Classics cycling 2021 and Official Partner of the Gran Fondo Strade Bianche and Il Lombardia. Banca Ifis has chosen to support basketball with Umana Reyer Venezia, the young talents of golf and skiing, as National Partner of the World Cup Curtain 2021, supporting the Italian athletes of the FISI on the track.
