Il Geneva Motor Show, which will start on March 3, is one of the places where it is worth looking to try to understand where the automotive world is going, which seems to point to a future increasingly connected with the new frontiers ofHi-tech, also involving the giants of the sector in new joint ventures.
In fact, giants such as Samsung, Apple and Google are already implementing forms of connectivity created to link their devices to cars, making them more "smart", as in the case of the alliance involving Seat, Samsung itself and Sap, a group specializing in the Internet of Things, in order to integrate the connectivity offered by the Korean giant with infrastructure such as smart parking.
More and more, in any case, we are moving towards vehicles integrated with mobility services, and more and more car manufacturers have understood the impossibility of their own "sufficiency", convincing themselves to look for technologies and components outside their own structures, such as testify to the alliance between Ford and Google.
After all Ford seems to have understood the need, for the car world, to shed its skin, adapting to the current times, so much so as to decide to present the new Kuga at the World Mobile Congress in Barcelona, the world connectivity fair, because, as stated by the 'to Mark Fields, "it is no longer enough to build cars", but we need to look ahead, focusing strongly on the Sync system and on autonomous driving systems.
The other frontier of the sector, in addition to new technologies, is that green, which aims at zero emissions and hybrid power supplies, electrical and hydrogen. A frontier on which Toyota seems to be ahead of the other major car players, but which also sees new names advance, such as the Chinese BYD, which in 2015 delivered as many as 60 electric cars.
But, beyond the wider-ranging changes that seem destined to revolutionize the sector, there will be many "simple" innovations presented in Geneva, from Peugeot Citroen, finally back in the black, to Volkswagen which is trying to get out of the crisis of the emissions scandal by focusing strongly on the quality of the vehicles, up to fca, which, after starting the production of the Maserati Levante SUV, will present novelties for all the group's brands, starting with the new Giulia from Alfa Romeo.
