An agile, collaborative, integrated and transversal tool, capable of putting all the voices of our sector into a system: in short, a highly innovative tool. Thus, it was defined digital platform of the Salone del Mobile.Milano during the talk show presentation.
Double the goal of the tool, actual today asset of the Event: on the one hand, to amplify the authority, influence and leadership of the Salone del Mobile.Milano; on the other, to create value and act as a driving force for the exhibiting companies, increasing their visibility, multiplying the methods and times of connection with their target, capitalizing on the services offered. Goals, these, which will be achieved thanks to a mix of different types of contents and services, between them integrated, aimed at capturing interest and increasing the value of interaction and relationship with the entire design community. In fact, combining the digital dimension with the physical experience of the Fair.
On the one hand, therefore, original editorial content, cutting both b2b and b2c, divided into thematic sections, with a transversal focus; interviews with the protagonists of these sectors and markets and with the most visionary and interesting profiles on the national and international cultural scene; collaborations with magazines and with authoritative brands from all over the world to have multiple opinions and points of view.
On the other, dedicated content to companies that will be able to tell their story through the products. For them, the value of the platform lies in its interactivity: at their disposal breakout rooms, virtual showrooms, digital contact channels which will guarantee an immediate and profitable exchange with the target before, after and during the Fair.
The third category of content is related to Event and services dedicated to the experience at the fair: ticketing and information to be able to organize the visit and plan the appointments for that week, applications to facilitate the meeting between supply and demand for furniture.
