The new Export Sace report was presented today at Palazzo Mezzanotte in collaboration with Borsa Italiana: "Rethink - Evolutions and perspectives of the new Italian export" which, re-reading the path of our companies in an evolutionary key following the outbreak of the crisis, describes a still anemic internal market that pushes towards new destinations to reach and new strategies to conquer them.
In this context, the export capacity has confirmed itself as the fundamental driver of a process of "natural selection" of our companies. The Sace Report then provides detailed forecasts on Italian exports for the period 2014-2017.
Perspectives of the new export: ascent through obstacles
Italian exports pick up the pace again and, after the almost stagnant performance in 2013 (-0,1%), are preparing to score a +6,8% in 2014, accelerating the pace until reaching a value of approximately 539 billion euros in 2017, with an average growth rate of 7,3% over the four-year period. Sace's forecasts confirm the relatively sustained upward trend of our sales abroad: a path which, although characterized by discontinuity and sudden changes in the scenario which have made the task of formulating forecasts increasingly difficult, has made it possible to recover pre-crisis levels as early as 2011 and is expected to continue in the medium to long term.
Identikit of the new Italian export
Today "exporting" no longer means just selling across borders, but conquering new market shares in countries with greater potential, well outside the common European market. To compete in this arena, Made in Italy quality is an important starting point, but the keystone for the success of "new export" companies lies in the ability to continually re-adapt and equip themselves with new tools, including financial ones ( and often alternatives to traditional channels), to support international development strategies. For this reason, today the most internationalized companies are those that demonstrate greater resistance to adversity.
The reference markets for new exports: outside Europe, towards emerging markets (and beyond)
In the last five years, the weight of emerging markets on overall exports has increased by about 4 percentage points, against a similar reduction in the incidence of advanced markets: these markets will generate the best opportunities for "new export" companies. The investment effort they are carrying out, especially in the manufacturing sector, represents an excellent opportunity for Italian technologies, while the growth of the middle class, which will continue in the future, will fuel the demand for more traditional Made in Italy products.
The "top market" ranking, compiled by Sace to indicate the markets with the greatest export potential, includes a mix of destinations that is difficult to label: on the one hand, it fully reflects the prevalence of the major emerging markets (China, Russia, Brazil and Turkey) and the affirmation of new less traveled destinations (Indonesia, Mexico and Saudi Arabia and the Emirates); on the other hand, it confirms the relevance of advanced markets by now acquired such as the United States and the United Kingdom. Out of the charts, looking at a medium-long term horizon, those that the Report defines as possible "next generation" targets deserve a mention: markets to which our exports do not yet register high levels but could find excellent margins in the future (Philippines , Malaysia, Mongolia, Azerbaijan, Qatar, Chile, Colombia, Peru, Panama, Nigeria, Angola, Mozambique).
Sectors of new exports: the "odd couple" of Made in Italy (capital goods and agricultural goods) at the top
From a sectoral point of view, we note the settlement of a structure that had already begun to take shape at the beginning of the XNUMXs, leading to the affirmation of the Made in Italy sectors, in which stand out, alongside investment goods medium-high technology, our manufacturing products and – this year's new entry – agri-food goods.
