The largest city in the world built with Lego: 7 million of the famous LEGO® bricks in the surprising reproduction of a unique city in the world with all its details, unrepeatable of its kind and presented for the first time in its integral version in the Capital, staging an incredible creative flair, until January 29, 2017.
Conceived by LABLiterally Addicted to Bricks, produced and organized by Arthemisia Groupe Kornice and hosted at the Guido Reni District, the exhibition brings to the capital a grandiose diorama entirely dedicated to the urban theme and made from 7 million LEGO® modules: an incredible project that takes the name of City Booming which, with meticulous precision in the truthful creation of every corner of life, tells the magic unleashed by the most famous bricks in the world, reproducing an entire "fantasy city" in every detail. From an idea by Wilmer Archiutti, founder of the laboratory creative in the province of Treviso, LAB Literally Addicted to Bricks was born with the aim of conceiving and creating unique and unrepeatable forms and architectures of Lego.LAB - the Roncade company where the famous toy-bricks are assembled with painstaking care and where one of the most ever creative has turned into a real job - thanks to his team of bricks addicted collaborators specialized in unimaginable sectors, he gives life to incredible scenographies based on imagination, creativity and extraordinary dexterity.
City Booming, built in about 1 year of work and started in 2012 - with pieces from Wilmer's collection and which brings together 40 years of passion - arrives in Rome staging all the creative flair of the LAB team. On display not only constructions but also automation and lighting systems that give life to incredible stories that only these real "Lego craftsmen" are able to create: in fact, between cranes, elevators, cinemas and art galleries, there are various mechanisms present at the interior of the mega construction like the train that goes around it and a colorful and detailed Ferris wheel inside an amusement park.Colour, ingenuity, passion and sharing.
The City Lego® exhibition. The largest city in the world built with Lego enriches the Roman entertainment offer of the Guido Reni District with magical Christmas activities: the multimedia exhibition The Adventures of Alice; the Villaggio dei Popoli and its multi-ethnic immersion through flavours, dances and handicrafts from all over the world; the ROMARKET with innovative markets, ponies for children and over one hundred workers and their creations all made in Italy; an ice skating rink and characteristic street food markets.
THE EXHIBITION In the halls of the Guido Reni District the incredible reconstruction of a "fantastic city" - the fruit of the imagination of the creator and his collaborators - built with millions of Legos: from the LAB headquarters with his collaborators - represented at work in the creation of new buildings - to the mall, the flower shop, the sweet shop, the toy store, arriving at the uptown barber shop, the pet shop, the private eye looking at the maps with the magnifying glass. You also rebuild lives private apartments designed to the smallest detail, furnished and illuminated in which, for example, father and son prepare food while someone relaxes in the whirlpool tub or prepares coffee in the kitchen.
From the pulsating and lively center to the numerous naturalistic details: the most disparate scenarios therefore coexist, allowing the visitor to admire the artistic skills and constructive virtuosity of the LAB group experience. In this urban reconstruction project there are many characters who populate this fantastic city and that have been inserted to focus attention on some details of the diorama that would otherwise pass into the background: in addition to the people dedicated to the different jobs, there are also some cartoon characters "hidden" among the scenes of everyday life - from The Simpsons to The Little Mermaid - and superheroes - from Batman and Spiderman to Indiana Jones - which allow adults and children to try their hand at a real "character hunt" among the houses of the city, to then post the photo of the favorite hero or heroine found among Lego bricks. Not only the playful side for the little ones, but also the artistic and constructive side for enthusiasts or simply curious and for those who like to broaden their horizons: the presence of special videos and images functional to the use of the interior of the buildings, allow visitors to have a real and technical perception of what is hidden behind each single reproduction.
Furthermore, everyone, both adults and children, can give vent to their imagination by creating Lego constructions and scenarios within specially created spaces and through Lego modules of the most disparate shapes and sizes. When, back in 1932, the Dutch Ole Kirk Christiansen had the idea of creating the colored bricks with which he hoped to entertain some children, he certainly could not imagine that he was giving shape to one of the most sensational successes of all time: capable of winning latitudes and eras, the now famous bricks, from common toys they have become part of the collective imagination to the point of being considered "works of art". HD images for press use downloadable from the following
