The Fiera di Roma opens its doors from 4 to 6 February 2017 to the tenth edition of Roma International Estetica: three days dedicated to the beauty of body and mind. To celebrate ten years, the event is renewed and expanded in the offer with demonstrations, shows, fashion shows, themed events, workshops, conferences, round tables for those who work with beauty and for those who love beauty.
More than 100 national and international exhibitors present, 20.000 specialized visitors expected for this edition and many previews from the world of aesthetics. Many meeting opportunities for professionals, enthusiasts or simple visitors who have the opportunity to discover the new 2017 trends. Make-up, nails courses and numerous Teacher Soaks (educational moments dedicated to nail techniques and open to the public) with international champions. An awaited guest, the hair stylist John Santilli who tells the story of the cut by drawing it with his own hand and creating an unforgettable cultural moment for everyone.
The appointments of "Walking in beauty" are back, under the scientific direction of Prof. Bacci, during which medicine, aesthetics and beauty dialogue with an eye to nourishing the soul. Among the topics covered, Reiki Massage, Lipoedemia and a survey on the fragility of women and children who are too often violated. The talks with Carolina Rey are confirmed as every year, this year addressing the themes "The evolution of beauty, media and geographical canons", "When healthy eating becomes a disease" with Prof. Mauro Mario Mariani as guest.
But Roma International Estetica is also a barber shop, cosmetology and massages. At the heart of Mondo Massage, holistic therapy as a method to help people find a healthy balance between body, emotions and soul. So space for holistic massage, Thai Yoga Massage and Kali Massage. "Involvement" is the watchword of this edition which aims to be a place of interaction and professional growth for those who bring the world of aesthetics to life: beauticians. The Casting Master Beauty is also dedicated to them to find the new faces of the 2018 edition of Roma International Estetica.
“The cosmetics sector – commented the Sole Director of Fiera Roma Pietro Piccinetti – is an important sector for the Italian economy and knows no crisis. The made in Italy cosmetics industry, world leader, closed 2016 with exports at +11,5%, a positive trade balance of 2,1 billion euros, a global turnover up 5% compared to 2015. The Italian lifestyle for which we are known throughout the world is deeply connected to beauty in all its manifestations, therefore it is important that our country is also a trend setter in the field of aesthetics. Our pavilions will be a showcase of excellence and innovations in the sector, once again an important tool for increasing the potential of the Italian economy”.
Roma International Estetica is the meeting point for authoritative experts in the aesthetic and scientific sector who choose this event every year to discuss the most topical issues in the sector. "Never before - underlines Gerarda Rondinelli, Exhibition Manager of Fiera Roma of the Roma International Estetica - our sector is faced with the need to share ideas and projects with a view to continuous innovation, due not only to the progress of science and of technology, but also to the requests of an increasingly informed and demanding public. This is why we want Roma International Estetica to be more and more an incubator of ideas and a promoter of exchanges and collaborations.”
The cycle of seminars "Walking in beauty" is back, created in collaboration with the Italian Academy of Beauty and with the Scientific Direction of Prof. Pierantonio Bacci. During the appointment on Sunday 5 at 11:30, "Lipoedema, the false cellulite of the legs", we talk about lifestyles and regenerative medicine with the presence of volunteer patients; to follow, at 15:30, "Reiki massage and the measurement of energies" to understand the function and possible use of our energies. Beauty not only aesthetic, but also of the psyche: Prof. Bacci and Carolina Rey lead the meeting "Woman's heart and boys' dreams" (17.00 pm) on how to feed the heart and psyche of women and boys, both fragile and easy to hit. Guests of the appointment, the authors Leda Galiuto, Paola Pompei, Gabriele Orsi. On the other hand, the "Camouflage and Professional Micropigmentation" session is aimed at doctors, beauticians and nurses to define the advantages of treatments to correct blemishes with enhancement of shadows.
In the area dedicated to professionals and shows, a program full of events winding through appointments dedicated to the world of nails with Teacher Soak Off, hairstyling shows and masters. Numerous shows and an exceptional guest: the artist, portrait painter of the Holy Father and the Vatican State, medalist of the State Mint and of the major world sporting competitions, Patrizio Daniele who proposes a portrait of a make-up "before and after ” with the drawing technique.
Appointment February 6 at 11:30 with the Steampunk. Thanks to the collaboration with the CNA Rome, visitors will be able to get to know and appreciate a fashion trend that encompasses all the concepts of colors and environments that are and will be placed on the Italian and foreign markets. The show is the work of Big Stylist and their best students selected in the Hair Stylyst Lab academic path. At the end of the show, the master John Santilli tells the story of the cut by drawing it with his own hand and creating an unforgettable cultural moment for everyone.
The Mondo Massage area, curated, as every year, by the Naturopath Gaetana Di Maio, presents itself with an expanded space of 1500 square meters dedicated to well-being understood as a union of body and mind. Every day, from 10:00 to 18:00, numerous professionals offer open lessons and exhibitions on new treatments and manipulative techniques capable of combining tradition and innovation and of which aromatherapy, crystal therapy and the deep vibrations of Tibetan bells are just some . Among the massages offered: the bio-energetic holistic massage by Viky Pittavini, the Body, Mind and Soul 4 hands massage and the GDS Postural Decontracting Massage.
In the "Make Up" area, managed by the Vivi Make-up team under the direction of Viviana Ramassotto, make-up lessons for guests of the event and presentation of new trends in make-up and hairstyles (Saturday 4 from 11:00 to 19 :00 – Sunday 5 from 10:30 to 19:00 – Monday 6 from 10:30 to 15:00). From the art of henna to lifting effect makeup via face painting, all women can find the make-up made especially for them. Furthermore, on Sundays and Mondays, professional make-up artists can participate in the selections for the national competition for make-up artists "makeCup".
The seminars for XNUMXst and XNUMXnd year students, "Esthetician synonymous with well-being", under the scientific direction of Doctor Giovanni di Castri and the ECM courses on Saturdays and Mondays are confirmed.
