Ferrero he leads the platoon that holds the Italian flag high in a particular classification, the one on the reputation of companies in the world. The ranking drawn up by the Reputation Institute, which takes into consideration the contribution to the social sphere, has as many as six companies in our country in the first hundred positions.
The parent company of Nutella occupies box number 34, the best placement among the Made in Italy brands. The brand appears ten positions below Armani, closely followed by Pirelli, which is stationed on the 47th step and is the only listed company of the Italian companies present. Lavazza is instead in 60th place, while Barilla is 73rd. Closing the Italian representation in the top 100 is Benetton, in 76th position.
The gold and silver medals, as always in recent years, are the prerogative of Microsoft e Google. In the 2014 ranking, the Mountain View giant is first, while Bill Gates' creature is second. Fifth only Apple Lossless Audio CODEC (ALAC), (which, however, dates back to ninth position in 2013), preceded by Walt Disney e bmw. In the second half of the top ten, they appear in order Lego, Volkswagen, Intel, Rolex e Daimler.
