Puma closes 2011 with great growth. In the past year the turnover of the sports brand, owned by the French giant Ppr, achieved a turnover of more than 3 billion dollars, up 11,2% on 2010.
Particularly brilliant were the results of the fourth quarter, which saw a sales increase of 12% and data that turns out to be the best in the company's history.
In 2011, growth involved all production segments and geographical areas. Apparel sales grew 10% to over one billion. Accessories (including golf) and footwear saw progressions of 27,3% and 9,9% respectively. Activity in the Europe/Middle East/Africa area grew by 7,7% to €1,3 billion. Sales in Asia Pacific marked +16,1% to 730 million euros, followed by those in America with +13% to 856 million. The management's goal is to reach 4 billion euros by 2015.
