In November, the advertising investment market recorded a drop of 7,2% compared to the same month of 2012. In the first eleven months, therefore, advertising recorded -13%, a slight improvement compared to -13,7% in January- October. Nielsen estimates indicate this.
According to Alberto Dal Sasso, advertising information services business director of Nielsen, these statistics outline a closure of 2013 at -12,5%.
Over the eleven months, the printed press recorded -20% for newspapers and -24,2% for magazines. For television January-November marks -11%, while for radio -9,5%. Income on the internet decreased by 2,3%.
