Nielsen publishes data relating to the performance of the media advertising market in the first 10 months of the year, and there is a sharp decline compared to the same period of the previous year. The recession, therefore, continues to weigh on advertising investments and marks a -3,4% compared to January-October 2013, or a lack of 176 million euros compared to a year ago.
With regard to individual prices, the scenario that opens up shows how printed paper is less and less attractive for advertising, as are (albeit to a lesser extent) television and radio. Respectively, in fact, the television "advertising" lost 0,9%, while the radio one 2,5%. Much more significant are the drops recorded in the publishing world, where advertising funding for newspapers fell by 10,1% and those for magazines by 7,8%. A positive sign, albeit tentatively, is that relating to advertising on the internet which records a slight increase of 0,2% - confirming, moreover, a by now consolidated trend.
